Seventh Sense: Email Send Time Optimization
Seventh Sense helps marketing teams and agencies manage email engagement by scheduling messages for the time each recipient is most likely to open them. It is designed for businesses using HubSpot Pro, Enterprise, or Adobe Marketo Engage.
At a glance
- Category
- Browse Marketing tools
- Best for
- Marketing Agencies, Marketing Teams, HubSpot Users, Marketo Users
- Pricing
- Pricing is based on the number of marketing contacts. HubSpot business plans start at $80/month (billed annually) for 5,000 contacts. Marketo business plans start at $450/month (billed annually) for 50,000 leads.
- Key use cases
- Improving Campaign Open Rates, Managing Server and Call Center Load, Audience Health Maintenance, Testing Email Variations
- Integrations
- HubSpot, Adobe Marketo Engage
- Official website
- Visit the seventh sense official website
Seventh Sense is an email performance management system that uses AI to analyze recipient engagement patterns. Rather than sending a batch blast to an entire list at once, it schedules emails to arrive when individual users are most likely to interact with them.
The tool is built for users of HubSpot and Adobe Marketo Engage. It supports efforts to improve open and click rates and helps maintain domain health through automated audience management and email throttling.
Beyond timing, the platform provides analytics dashboards, A/B testing, and tools to manage email frequency. This approach may help reduce unsubscribes and spam complaints by avoiding over-saturation.
Buyers should confirm their current marketing automation tier, as the software requires specific HubSpot or Marketo subscriptions to function.
Key Features
Personalized Send Time Optimization
Analyzes historical open and click data to deliver emails at the most likely engagement time for each recipient.
Email Throttling
Controls the volume of messages sent to ISPs or remote servers at one time to help avoid spam filters.
Contact Engagement Management
Supports setting engagement probability thresholds to automatically manage audience health.
Email Frequency Optimization
Designed to help reach people at an ideal frequency, which may reduce unsubscribes and spam complaints.
Custom Delivery Windows
Supports setting specific time frames for batch mailings to target audiences.
Analytics Dashboards
Provides insights into contact engagement patterns and overall email program performance.
Use Cases
Improving Campaign Open Rates
Using AI to move away from generic blast times and deliver emails when individual users typically check their inboxes.
Managing Server and Call Center Load
Using email throttling to spread out the demand that occurs after a large campaign launch.
Audience Health Maintenance
Applying engagement thresholds to automatically manage who receives emails based on their likelihood to interact.
Testing Email Variations
Conducting A/B and multivariate testing to determine the most effective email content.
Best For
- Marketing Agencies
- Marketing Teams
- HubSpot Users
- Marketo Users
Integrations
- HubSpot
- Adobe Marketo Engage
Pricing
Pricing is based on the number of marketing contacts. HubSpot business plans start at $80/month (billed annually) for 5,000 contacts. Marketo business plans start at $450/month (billed annually) for 50,000 leads.
FAQ
Which platforms does Seventh Sense work with?
- It is designed specifically for HubSpot (Pro and Enterprise) and Adobe Marketo Engage.
How does the AI determine the best send time?
- The system analyzes the historical open and click data stored within your HubSpot or Marketo account to build individual subscriber profiles.
Does this tool affect my HubSpot or Marketo reporting?
- No, because it acts as a scheduler rather than sending the emails directly; reporting continues to work as usual in your primary platform.
How long does it take to set up?
- HubSpot integration typically takes about 5 minutes, and Marketo integration typically takes about 20 minutes.
Source category: Marketing
Source subcategory: Email Marketing
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Categories
Software Type
How AI is used
Seventh Sense is an AI-driven email performance tool for HubSpot and Marketo users. It optimizes the delivery time for emails to individuals based on engagement patterns to help increase open rates. Annual subscriptions are required.
Pros & Cons
Pros
- Direct integration with HubSpot and Marketo
- Uses historical data from the CRM instead of general benchmarks
- Includes throttling to help protect sender reputation
- Quick setup for HubSpot users
Cons
- Limited exclusively to HubSpot and Marketo users
- Requires an annual subscription for full benefit
- Sales team data access is available for HubSpot but not for Marketo
