Act-On Marketing Automation Platform
Act-On helps marketers and enterprises automate lead generation and campaign management. It may be useful for teams looking for a pricing model based on active contacts rather than total database size.
At a glance
- Category
- Marketing
- Best for
- Marketing agencies, Mid-market companies, Enterprise marketing teams, Businesses with active email lists
- Pricing
- The Professional plan starts at $900 per month. Pricing is based on 'Active Contacts' (those actually emailed) rather than total database size.
- Key use cases
- Lead Nurturing and Scoring, Multichannel Campaign Execution, Audience Segmentation, Campaign Performance Tracking
- Integrations
- Salesforce, SugarCRM, NetSuite, Microsoft Dynamics, Zapier
- Official website
- www.act-on.com
Act-On is a marketing automation platform designed to help businesses create, measure, and refine their marketing campaigns. It provides a suite of tools for email marketing, SMS, and multichannel outreach, along with AI-powered features for lead scoring and audience insights.
The software is designed for various users, including marketing agencies, mid-market companies, and enterprise organizations. It supports managing the customer journey from awareness through to lead conversion and customer retention.
Capabilities include an automated journey builder, website visitor tracking, and interactive reporting dashboards. The platform also includes AI tools such as the InSite AI Web Agent and predictive lead scoring to help identify high-intent prospects.
Buyers should confirm that the platform requires an annual contract and that certain features, such as CRM integration and Account-Based Marketing, may be reserved for the Enterprise plan or available as add-ons for Professional users.
Key Features
Includes a drag-and-drop composer for responsive emails and an automated journey builder to map customer workflows.
Uses AI to help measure buyer intent and score visitors, prospects, and customers.
Supports engagement across multiple channels, including SMS marketing and web-based interactions.
Provides landing page templates, form builders, and website visitor tracking to capture prospect information.
Features interactive reporting dashboards and AI-powered analytics to monitor campaign performance.
Designed to help marketers understand behavioral and demographic traits for audience segmentation.
Use Cases
Using automated journeys and lead scoring to help identify when a prospect may be ready for the sales team.
Coordinating email, SMS, and web activities to engage customers across different stages of their life cycle.
Creating contact lists based on behavioral and demographic data to deliver targeted messaging.
Using analytics dashboards to measure the effectiveness of marketing initiatives and refine strategies.
Best For
Integrations
Pricing
The Professional plan starts at $900 per month. Pricing is based on 'Active Contacts' (those actually emailed) rather than total database size.
FAQ
Act-On uses an 'Active Contact' model, meaning you pay based on the number of contacts you actually email in a given month, not the total number of contacts in your database.
Pricing was not clearly available from the provided evidence regarding a free trial. Buyers should confirm current pricing and trial availability on the vendor website.
Yes, Act-On requires customers to sign an annual contract.
Act-On integrates with Salesforce, SugarCRM, NetSuite, and Microsoft Dynamics, among others.
Source category: Marketing
Source subcategory: Email Marketing
