AI TOOL PROFILE
Act-On Marketing Automation Platform
- Marketing
- Email Marketing
- Marketing agencies
- Mid-market companies
- Enterprise marketing teams
- Businesses with active email lists
Pricing
The Professional plan starts at $900 per month. Pricing is based on 'Active Contacts' (those actually emailed) rather than total database size.
At a glance
- Best for
- Marketing agencies, Mid-market companies, Enterprise marketing teams, Businesses with active email lists
- Key use cases
- Lead Nurturing and Scoring, Multichannel Campaign Execution, Audience Segmentation, Campaign Performance Tracking
- Integrations
- Salesforce, SugarCRM, NetSuite, Microsoft Dynamics, Zapier
- Official website
- Visit Act-On official website
How AI is used
Act-On is a marketing automation platform designed to help businesses create, measure, and refine their marketing campaigns. It provides a suite of tools for email marketing, SMS, and multichannel outreach, along with AI-powered features for lead scoring and audience insights.
The software is designed for various users, including marketing agencies, mid-market companies, and enterprise organizations. It supports managing the customer journey from awareness through to lead conversion and customer retention.
Capabilities include an automated journey builder, website visitor tracking, and interactive reporting dashboards. The platform also includes AI tools such as the InSite AI Web Agent and predictive lead scoring to help identify high-intent prospects.
Buyers should confirm that the platform requires an annual contract and that certain features, such as CRM integration and Account-Based Marketing, may be reserved for the Enterprise plan or available as add-ons for Professional users.
Key Features
Email Marketing Automation
Includes a drag-and-drop composer for responsive emails and an automated journey builder to map customer workflows.
AI Predictive Lead Scoring
Uses AI to help measure buyer intent and score visitors, prospects, and customers.
Multichannel Marketing
Supports engagement across multiple channels, including SMS marketing and web-based interactions.
Lead Generation Tools
Provides landing page templates, form builders, and website visitor tracking to capture prospect information.
Marketing Analytics
Features interactive reporting dashboards and AI-powered analytics to monitor campaign performance.
AI Audience Insights
Designed to help marketers understand behavioral and demographic traits for audience segmentation.
Use Cases
Lead Nurturing and Scoring
Using automated journeys and lead scoring to help identify when a prospect may be ready for the sales team.
Multichannel Campaign Execution
Coordinating email, SMS, and web activities to engage customers across different stages of their life cycle.
Audience Segmentation
Creating contact lists based on behavioral and demographic data to deliver targeted messaging.
Campaign Performance Tracking
Using analytics dashboards to measure the effectiveness of marketing initiatives and refine strategies.
Integrations
- Salesforce
- SugarCRM
- NetSuite
- Microsoft Dynamics
- Zapier
- Cazoomi
FAQ
How does Act-On's pricing work?
- Act-On uses an 'Active Contact' model, meaning you pay based on the number of contacts you actually email in a given month, not the total number of contacts in your database.
Does Act-On offer a free trial?
- Pricing was not clearly available from the provided evidence regarding a free trial. Buyers should confirm current pricing and trial availability on the vendor website.
Is an annual contract required for Act-On?
- Yes, Act-On requires customers to sign an annual contract.
Which CRMs does Act-On integrate with?
- Act-On integrates with Salesforce, SugarCRM, NetSuite, and Microsoft Dynamics, among others.
Source category: Marketing
Source subcategory: Email Marketing
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