tappp: Interactive Commerce and Payment Solutions
tappp helps content distributors and sportsbooks integrate transactions into video experiences. It is designed for organizations looking to offer commerce on a single screen in real time.
At a glance
- Category
- Ecommerce
- Best for
- Content distribution platforms, Professional sports leagues, Event organizers, Online sportsbooks
- Pricing
- Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
- Key use cases
- Real-Time Sports Wagering, Contextual Shopping, Fan Engagement Campaigns, Retail Gift Card Distribution
- Official website
- tappp.com
tappp is a technology platform designed to combine video streaming with interactive commerce. It supports the delivery of actions such as placing bets or shopping for products on a single viewing screen through its MicroApp Platform and an orchestration engine.
The software is designed for content distribution platforms, professional sports leagues, event organizers, and online sportsbooks. It helps these businesses create contextual experiences where transactions are tied to the live content being watched.
In addition to interactive overlays, the platform provides payment services including branded digital wallets and prepaid gift cards. These tools are intended to help manage the transition between discovering a product or bet during a broadcast and completing the transaction.
Buyers should confirm how the platform integrates with their specific video delivery formats and whether the payment tokenization and settlement ledger align with their existing financial compliance and accounting workflows.
Key Features
A cloud-native framework that delivers interactive apps for shopping, betting, and polling on a single screen.
An engine designed to sense events in real time and trigger contextual user interactions within apps.
Integrates sportsbook odds and wagering capabilities into the video display.
Uses cryptographically secure tokens instead of static numbers to process payments.
Embedded financial wallets that support branded transaction services and settlement.
Supports skills-based contests, quizzes, and surveys to encourage viewer participation.
Use Cases
Allowing viewers to see updated odds and place bets on the same screen as the live sports broadcast.
Providing purchase options for products related to the programming currently being watched.
Running on-screen quizzes and contests during live matches to increase viewer participation.
Using physical and digital prepaid cards to acquire new customers through retail outlets.
Best For
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
FAQ
It is a cloud-native platform that allows video distributors to embed interactive apps, such as betting and shopping, directly onto the viewing screen.
The platform uses a tokenization engine that employs cryptographically secure, dynamically generated tokens instead of static numbers for payment processing.
It is designed for online sportsbooks, sports leagues, event organizers, and content distribution platforms.
Source category: Ecommerce
Source subcategory: Ecommerce Platform
