AI TOOL PROFILE
tappp: Interactive Commerce and Payment Solutions
- Ecommerce
- Ecommerce Platform
- Content distribution platforms
- Professional sports leagues
- Event organizers
- Online sportsbooks
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
At a glance
- Best for
- Content distribution platforms, Professional sports leagues, Event organizers, Online sportsbooks
- Key use cases
- Real-Time Sports Wagering, Contextual Shopping, Fan Engagement Campaigns, Retail Gift Card Distribution
- Official website
- Visit tappp official website
How AI is used
tappp is a technology platform designed to combine video streaming with interactive commerce. It supports the delivery of actions such as placing bets or shopping for products on a single viewing screen through its MicroApp Platform and an orchestration engine.
The software is designed for content distribution platforms, professional sports leagues, event organizers, and online sportsbooks. It helps these businesses create contextual experiences where transactions are tied to the live content being watched.
In addition to interactive overlays, the platform provides payment services including branded digital wallets and prepaid gift cards. These tools are intended to help manage the transition between discovering a product or bet during a broadcast and completing the transaction.
Buyers should confirm how the platform integrates with their specific video delivery formats and whether the payment tokenization and settlement ledger align with their existing financial compliance and accounting workflows.
Key Features
MicroApp Platform
A cloud-native framework that delivers interactive apps for shopping, betting, and polling on a single screen.
AI-Powered Event Orchestration
An engine designed to sense events in real time and trigger contextual user interactions within apps.
Single-Screen Betting
Integrates sportsbook odds and wagering capabilities into the video display.
Payment Tokenization Engine
Uses cryptographically secure tokens instead of static numbers to process payments.
Branded Digital Wallets
Embedded financial wallets that support branded transaction services and settlement.
Interactive Polling and Contests
Supports skills-based contests, quizzes, and surveys to encourage viewer participation.
Use Cases
Real-Time Sports Wagering
Allowing viewers to see updated odds and place bets on the same screen as the live sports broadcast.
Contextual Shopping
Providing purchase options for products related to the programming currently being watched.
Fan Engagement Campaigns
Running on-screen quizzes and contests during live matches to increase viewer participation.
Retail Gift Card Distribution
Using physical and digital prepaid cards to acquire new customers through retail outlets.
FAQ
What is the tappp MicroApp Platform?
- It is a cloud-native platform that allows video distributors to embed interactive apps, such as betting and shopping, directly onto the viewing screen.
How does tappp handle payment security?
- The platform uses a tokenization engine that employs cryptographically secure, dynamically generated tokens instead of static numbers for payment processing.
Who is tappp designed for?
- It is designed for online sportsbooks, sports leagues, event organizers, and content distribution platforms.
Source category: Ecommerce
Source subcategory: Ecommerce Platform
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