Perpetua: Retail Media Advertising Software
Perpetua helps eCommerce brands and agencies manage retail media ads through automated bidding and reporting. It is designed for teams that need to manage ad spend across multiple marketplaces.
At a glance
- Category
- Marketing
- Best for
- eCommerce brands, Advertising agencies, Amazon sellers, Walmart sellers
- Pricing
- Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
- Key use cases
- Marketplace Ad Management, Agency Client Management, Goal-Based Scaling, Keyword Harvesting
- Integrations
- Amazon, Walmart, Instacart, Amazon DSP, Google ads
- Official website
- perpetua.io
Perpetua is a retail media optimization platform for sellers on marketplaces such as Amazon, Walmart, and Instacart. The software is designed for goal-based advertising, where users set strategic objectives—such as profitability or brand awareness—and the ad engine manages the tactical bidding.
It is built for eCommerce store owners and advertising agencies that manage high volumes of ASINs or multiple client accounts. The platform provides tools for marketplace advertising, display ads, and video ads, supported by conversion-based bidding algorithms.
Beyond campaign execution, the tool includes reporting features for total sales analytics and digital shelf insights. This helps buyers track how advertising spend relates to organic performance and category positioning.
Buyers should confirm the specific marketplace integrations they require and evaluate the agency-specific features, such as whitelabel dashboards, if managing third-party accounts.
Key Features
Supports the automated setup and execution of advertising campaigns based on defined business goals.
Uses contextual, conversion-based bidding algorithms to adjust bids and budgets.
Provides optimization tools for Sponsored Ads on marketplaces including Amazon, Walmart, and Instacart.
Provides data on category benchmarks and market share to help inform advertising strategies.
Provides visibility into how products are performing within their respective categories.
Tracks the combined impact of attributed and organic sales.
Use Cases
Managing and optimizing Sponsored Ads across Amazon and Walmart from a single platform.
Using whitelabel dashboards and activity streams to report performance to eCommerce clients.
Setting target ACoS or budget pacing goals and using automated bidding to maintain those targets.
Automating the discovery of keywords and migrating them into targeted campaigns.
Best For
Integrations
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
FAQ
Perpetua supports marketplaces including Amazon, Walmart, and Instacart, as well as solutions for Amazon DSP and Google ads.
It is designed for eCommerce brands and advertising agencies that manage product sales on online marketplaces.
Users set strategic goals—such as profitability or brand awareness—and the platform's AI-driven engine manages the tactical bidding and budget adjustments.
Source category: Marketing
Source subcategory: Retail Media Advertising
