AI TOOL PROFILE
Perpetua: Retail Media Advertising Software
- Marketing
- Retail Media Advertising
- eCommerce brands
- Advertising agencies
- Amazon sellers
- Walmart sellers
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
At a glance
- Best for
- eCommerce brands, Advertising agencies, Amazon sellers, Walmart sellers
- Key use cases
- Marketplace Ad Management, Agency Client Management, Goal-Based Scaling, Keyword Harvesting
- Integrations
- Amazon, Walmart, Instacart, Amazon DSP, Google ads
- Official website
- Visit Perpetua official website
How AI is used
Perpetua is a retail media optimization platform for sellers on marketplaces such as Amazon, Walmart, and Instacart. The software is designed for goal-based advertising, where users set strategic objectives—such as profitability or brand awareness—and the ad engine manages the tactical bidding.
It is built for eCommerce store owners and advertising agencies that manage high volumes of ASINs or multiple client accounts. The platform provides tools for marketplace advertising, display ads, and video ads, supported by conversion-based bidding algorithms.
Beyond campaign execution, the tool includes reporting features for total sales analytics and digital shelf insights. This helps buyers track how advertising spend relates to organic performance and category positioning.
Buyers should confirm the specific marketplace integrations they require and evaluate the agency-specific features, such as whitelabel dashboards, if managing third-party accounts.
Key Features
Automated Campaign Creation
Supports the automated setup and execution of advertising campaigns based on defined business goals.
Bid and Budget Optimization
Uses contextual, conversion-based bidding algorithms to adjust bids and budgets.
Marketplace Advertising
Provides optimization tools for Sponsored Ads on marketplaces including Amazon, Walmart, and Instacart.
Market Intelligence Reporting
Provides data on category benchmarks and market share to help inform advertising strategies.
Digital Shelf Insights
Provides visibility into how products are performing within their respective categories.
Total Sales Analytics
Tracks the combined impact of attributed and organic sales.
Use Cases
Marketplace Ad Management
Managing and optimizing Sponsored Ads across Amazon and Walmart from a single platform.
Agency Client Management
Using whitelabel dashboards and activity streams to report performance to eCommerce clients.
Goal-Based Scaling
Setting target ACoS or budget pacing goals and using automated bidding to maintain those targets.
Keyword Harvesting
Automating the discovery of keywords and migrating them into targeted campaigns.
Integrations
- Amazon
- Walmart
- Instacart
- Amazon DSP
- Google ads
- OTT
FAQ
What marketplaces does Perpetua support?
- Perpetua supports marketplaces including Amazon, Walmart, and Instacart, as well as solutions for Amazon DSP and Google ads.
Who is Perpetua designed for?
- It is designed for eCommerce brands and advertising agencies that manage product sales on online marketplaces.
How does the automation work in Perpetua?
- Users set strategic goals—such as profitability or brand awareness—and the platform's AI-driven engine manages the tactical bidding and budget adjustments.
Source category: Marketing
Source subcategory: Retail Media Advertising
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