AI TOOL PROFILE
Criteo: Commerce Intelligence Platform
- Marketing
- Retail Media Advertising
- Ecommerce stores
- Retail brands
- Online retailers
- Advertising agencies
Pricing
Pricing is IO-based and supports both CPC (Cost Per Click) and CPM (Cost Per Mille) models.
At a glance
- Best for
- Ecommerce stores, Retail brands, Online retailers, Advertising agencies
- Key use cases
- Customer Acquisition, Customer Retention, Retail Media Monetization, Full-Funnel Campaign Management
- Integrations
- Google Analytics
- Official website
- Visit Criteo official website
How AI is used
Criteo is a commerce intelligence platform for advertisers, retailers, and media owners. It uses a dataset of shopping behavior and commerce AI to deliver ads across the open internet, including retail media networks and social platforms.
The platform is designed for ecommerce stores, retail brands, and agencies that target in-market audiences. It supports a full-funnel approach, from reaching new potential customers to re-engaging previous visitors through dynamic retargeting.
Buyers can use different modules based on their needs, such as Criteo GO for self-service performance ads or Commerce Max for retail media. The platform uses first-party data and the Google Privacy Sandbox to support addressability in a post-cookie environment.
Buyers should confirm that the IO-based pricing model fits their budget and that the technical setup, including the Criteo OneTag and product feed import, aligns with their current website infrastructure.
Key Features
Dynamic Retargeting
Displays personalized product ads to people who have previously visited a site to help increase conversions.
Predictive Bidding
Sets bids based on the predicted value of each user to help manage costs.
Shopper Graph
Connects shopper IDs and commerce data to help scale and optimize advertising campaigns.
Retail Media Network
Provides access to 200+ retailers and 1,300+ premium publishers for onsite and offsite advertising.
Dynamic Creative Optimization+
Supports creative decisioning in real time to adjust ad formats by segment, context, and device.
Product Recommendations
Provides intent-based product suggestions to shoppers.
Use Cases
Customer Acquisition
Reaching new people who may be interested in a brand based on commerce data.
Customer Retention
Using personalized messaging to support the lifetime value of existing customers.
Retail Media Monetization
Helping retailers monetize first-party customer data and site traffic through ad placements.
Full-Funnel Campaign Management
Managing a journey from initial awareness via video ads to purchase via retargeting.
Integrations
- Google Analytics
FAQ
How does Criteo handle data privacy?
- Criteo uses privacy-by-design principles and complies with regulations such as GDPR and CCPA, using pseudonymization and hashed identifiers.
What is required to start a campaign with Criteo?
- Users typically need to import a product catalog (product feed) and ensure the Criteo OneTag is active on their website.
What are the pricing options for Criteo?
- Criteo uses an IO-based pricing model that supports both CPC and CPM options.
Source category: Marketing
Source subcategory: Retail Media Advertising
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