AI TOOL PROFILE
Pear Commerce | Retail Ecommerce Enablement
- Ecommerce
- Ecommerce Platform
- CPG brands
- Omnichannel retail marketers
- Food and beverage companies
- Alcohol brands
- Pet and consumer goods brands
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
At a glance
- Best for
- CPG brands, Omnichannel retail marketers, Food and beverage companies, Alcohol brands, Pet and consumer goods brands
- Key use cases
- Managing Out-of-Stock Experiences, Analyzing Media Performance, Reducing Path to Purchase Friction, Alcohol Industry Compliance, Audience Building
- Integrations
- Meta Ads Manager
- Official website
- Visit pear commerce official website
How AI is used
Pear Commerce is a retail ecommerce enablement platform designed for Consumer Packaged Goods (CPG) brands, specifically those in the food, beverage, alcohol, and pet industries. The platform is designed to bridge the gap between digital marketing and physical retail availability by scanning store inventory daily across a network of retail banners.
The tool provides onsite and offsite components, such as store locators and shoppable ads, that use inventory data to guide shoppers to available products. This may help brands reduce the frequency of shoppers encountering out-of-stock items.
For marketing and sales teams, the platform offers analytics that show which campaigns, products, and geographies are driving retail visits. It also includes specialized tools for the alcohol industry to support Tied House compliance.
Buyers should confirm that the platform aligns with their specific omnichannel CPG needs. Because pricing is not listed publicly, users must request a demo to understand the cost structure.
Key Features
Daily Inventory Scanning
Scans digital shelves daily across 3,000+ retail banners to identify product availability at the store level.
Pear Connect
A shoppable ad solution that surfaces in-stock retailers within the ad unit to reduce the number of steps to purchase.
Store Locators
Onsite tools that connect shoppers to nearby, inventory-verified retail options.
Click-Level Analytics
Provides data on which specific campaigns, products, retailers, and geographic regions are driving engagement.
Direct-to-Cart
Creates experiences that send consumers to a retailer's cart with products pre-added.
Pear unTied
Advertising features designed to support Tied House compliance for alcohol brands.
Shoppable PDPs and Recipes
Embeds 'Buy Near You' functionality onto product detail pages and recipe content.
Use Cases
Managing Out-of-Stock Experiences
Using daily scanning to help ensure digital ads and store locators direct shoppers to retailers with available inventory.
Analyzing Media Performance
Using click-level data to identify campaign performance and inform budget allocation across regions or products.
Reducing Path to Purchase Friction
Implementing direct-to-cart links and shoppable media to reduce the steps between a brand ad and a retail purchase.
Alcohol Industry Compliance
Using Pear unTied to manage advertising features while supporting Tied House regulations.
Audience Building
Using pixel events from shoppable interactions to build custom audiences for retargeting campaigns.
Integrations
- Meta Ads Manager
FAQ
How does Pear Commerce handle product inventory?
- The platform scans digital shelves daily at over 3,000 retail banners across 165,000+ locations to identify stores where products are in stock.
What is the difference between click-level and aggregate data in Pear?
- Pear provides session-level, click-level data, allowing brands to see which product, retailer, and store were selected, rather than relying on high-level summaries.
Does Pear Commerce support alcohol brands?
- Yes, it offers a tool called Pear unTied which provides customizable advertising features designed to support Tied House compliance.
How is the platform integrated into a brand's website?
- Implementation may involve adding a code snippet to the website's HTML, with the Pear team providing support for installation and training.
Source category: Ecommerce
Source subcategory: Ecommerce Platform
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