MerchantWords Review: Amazon Keyword Research Software
MerchantWords helps Amazon sellers and e-commerce entrepreneurs identify keywords and analyze competitor products. It may be useful for teams that need data-driven insights to support listing SEO.
At a glance
- Category
- Ecommerce
- Best for
- Amazon FBA sellers, E-commerce entrepreneurs, Amazon marketing agencies, Online retailers
- Pricing
- Monthly plans start at $29 for the Silver tier, with Gold at $79 and Platinum at $149. API access plans start at $599 per month.
- Key use cases
- Listing Optimization, Competitor Analysis, PPC Campaign Support, Product Research
- Integrations
- CSV export
- Official website
- www.merchantwords.com/
MerchantWords is a keyword research platform designed for the Amazon ecosystem. It collects data from the Amazon search bar across 11 global marketplaces to provide estimates on search volume and seasonality, helping sellers understand how shoppers search for products.
The tool is designed for Amazon FBA businesses, online retailers, and agencies. It provides a suite of features for discovering long-tail keywords, analyzing competitor ASINs, and tracking product performance metrics to support visibility in search results.
Beyond data discovery, the platform includes AI-driven listing optimization via its Power Listing tool, which may help users refine their product copy. It also offers manual SEO services through a Listing Advisor for those who prefer professionally written copy.
Buyers should confirm their specific marketplace needs, as lower-tier plans are limited to a single country, while higher tiers provide regional or global access.
Key Features
Provides keyword search volume, historical trends, and seasonality data.
A reverse ASIN lookup tool used to find keywords that competitors' products are ranking for.
An AI-powered tool designed to help optimize Amazon product listings.
An SEO research tool providing diagnostic reports to help identify competitive gaps.
Generates related and complementary keyword phrases to expand reach.
Supports searching for up to 1,000 keywords or 50 ASINs in a single operation.
Identifies top-ranking products for specific keyword searches.
Use Cases
Using keyword volume and AI tools to identify relevant terms for product titles and descriptions.
Performing reverse ASIN lookups to see which search terms are driving traffic to similar products.
Discovering long-tail and trending keywords to help inform the targeting of Sponsored Ads.
Analyzing search trends and emerging keywords to identify potential new product opportunities.
Best For
Integrations
Pricing
Monthly plans start at $29 for the Silver tier, with Gold at $79 and Platinum at $149. API access plans start at $599 per month.
FAQ
No, the provided evidence states that they do not currently offer free trials.
MerchantWords supports 11 marketplaces, including the US, UK, Canada, Germany, France, Spain, Mexico, Italy, Australia, India, and Japan.
The Silver plan is designed for sellers in a single country, while the Gold plan supports regional marketplaces (such as North America or Europe) and allows for more searches and reports.
Source category: Ecommerce
Source subcategory: SEO
