MarketingPlatform - Email Marketing & Marketing Automation
MarketingPlatform helps businesses manage omnichannel communications through email and SMS. It supports synchronizing customer data from ERP or CRM systems to assist with personalized marketing.
At a glance
- Category
- Browse Marketing tools
- Best for
- Small Businesses, Mid-Market Companies, Enterprise Companies, E-commerce businesses
- Pricing
- Paid plans start at €50/month for Business and €90/month for Commerce, both offering unlimited mail sending. A free 14-day non-binding trial is available.
- Key use cases
- Email newsletter distribution, Omnichannel customer journeys, Personalized product recommendations, Customer data synchronization
- Integrations
- Shopify, WooCommerce, Magento, WordPress, Zapier
- Official website
- Visit marketingplatform official website
MarketingPlatform is an omnichannel marketing tool that combines email and SMS campaign management. It includes a drag-and-drop builder for creating newsletters and a FlowBuilder for setting up automated customer journeys based on user behavior.
The software is designed for businesses that need to manage a Customer Data Platform (CDP). This supports aggregating data from various sources, such as webshops and physical stores, to create audience segments.
Beyond messaging, the platform supports AI-generated dynamic content to provide product recommendations based on a customer's purchase history and website interactions.
Buyers should confirm whether they require specific commerce features like abandoned basket recovery or product feeds, as these are provided in the Commerce plan.
Key Features
Drag-and-drop email builder
An editor for creating responsive email campaigns without requiring programming knowledge.
SMS campaign management
Supports the creation and sending of global SMS marketing messages.
FlowBuilder
A tool for designing marketing automation flows based on triggers like email opens or link clicks.
Customer Data Platform (CDP)
Collects customer data from CRM, POS, and ERP systems to help with segmentation.
AI-generated dynamic content
Uses AI to insert relevant products and offers based on individual customer behavior.
External content feeds
Supports pulling content from RSS, XML, Facebook, and Instagram feeds into campaigns.
Use Cases
Email newsletter distribution
Designing and sending regular company newsletters using the drag-and-drop editor.
Omnichannel customer journeys
Setting up automated flows that combine email and SMS notifications based on customer actions.
Personalized product recommendations
Using purchase history and AI to send product suggestions to specific customer segments.
Customer data synchronization
Integrating data from an ERP or CRM to track customer interactions across different sales channels.
Best For
- Small Businesses
- Mid-Market Companies
- Enterprise Companies
- E-commerce businesses
Integrations
- Shopify
- WooCommerce
- Magento
- WordPress
- Zapier
- Salesforce
- Microsoft CRM
- Navision
- PrestaShop
- BigCommerce
Pricing
Paid plans start at €50/month for Business and €90/month for Commerce, both offering unlimited mail sending. A free 14-day non-binding trial is available.
FAQ
How much does MarketingPlatform cost?
- Pricing starts at €50/month for the Business plan and €90/month for the Commerce plan, both of which include unlimited mail sending.
Is there a free trial available?
- Yes, MarketingPlatform offers a free, non-binding 14-day trial.
Does MarketingPlatform support SMS marketing?
- Yes, the platform includes an SMS module that allows businesses to send marketing messages globally.
What is the difference between the Business and Commerce plans?
- The Commerce plan includes additional features such as abandoned basket recovery, product feeds, lead-scoring, and commerce-specific segments.
Source category: Marketing
Source subcategory: Email Marketing
More tools in Marketing
Other published listings in the Marketing category.
More tools tagged “Email Marketing”
Related listings that share the same software type tag.
Categories
Software Type
How AI is used
MarketingPlatform is an omnichannel marketing tool for businesses that provides email, SMS, and automation services. It features a built-in Customer Data Platform to help users segment audiences using data from ERP and CRM systems. Certain e-commerce tools are reserved for the Commerce pricing tier.
Pros & Cons
Pros
- Includes both email and SMS on a single platform
- Provides human support via phone, chat, and email
- Offers a Customer Data Platform for consolidating data sources
- GDPR compliant
Cons
- Abandoned basket and product feeds are not available on the Business plan
- Lead scoring and commerce segments are restricted to the Commerce plan
