AI TOOL PROFILE
MarketingPlatform - Email Marketing & Marketing Automation
- Marketing
- Email Marketing
- Small Businesses
- Mid-Market Companies
- Enterprise Companies
- E-commerce businesses
Pricing
Paid plans start at €50/month for Business and €90/month for Commerce, both offering unlimited mail sending. A free 14-day non-binding trial is available.
At a glance
- Best for
- Small Businesses, Mid-Market Companies, Enterprise Companies, E-commerce businesses
- Key use cases
- Email newsletter distribution, Omnichannel customer journeys, Personalized product recommendations, Customer data synchronization
- Integrations
- Shopify, WooCommerce, Magento, WordPress, Zapier
- Official website
- Visit marketingplatform official website
How AI is used
MarketingPlatform is an omnichannel marketing tool that combines email and SMS campaign management. It includes a drag-and-drop builder for creating newsletters and a FlowBuilder for setting up automated customer journeys based on user behavior.
The software is designed for businesses that need to manage a Customer Data Platform (CDP). This supports aggregating data from various sources, such as webshops and physical stores, to create audience segments.
Beyond messaging, the platform supports AI-generated dynamic content to provide product recommendations based on a customer's purchase history and website interactions.
Buyers should confirm whether they require specific commerce features like abandoned basket recovery or product feeds, as these are provided in the Commerce plan.
Key Features
Drag-and-drop email builder
An editor for creating responsive email campaigns without requiring programming knowledge.
SMS campaign management
Supports the creation and sending of global SMS marketing messages.
FlowBuilder
A tool for designing marketing automation flows based on triggers like email opens or link clicks.
Customer Data Platform (CDP)
Collects customer data from CRM, POS, and ERP systems to help with segmentation.
AI-generated dynamic content
Uses AI to insert relevant products and offers based on individual customer behavior.
External content feeds
Supports pulling content from RSS, XML, Facebook, and Instagram feeds into campaigns.
Use Cases
Email newsletter distribution
Designing and sending regular company newsletters using the drag-and-drop editor.
Omnichannel customer journeys
Setting up automated flows that combine email and SMS notifications based on customer actions.
Personalized product recommendations
Using purchase history and AI to send product suggestions to specific customer segments.
Customer data synchronization
Integrating data from an ERP or CRM to track customer interactions across different sales channels.
Integrations
- Shopify
- WooCommerce
- Magento
- WordPress
- Zapier
- Salesforce
- Microsoft CRM
- Navision
- PrestaShop
- BigCommerce
FAQ
How much does MarketingPlatform cost?
- Pricing starts at €50/month for the Business plan and €90/month for the Commerce plan, both of which include unlimited mail sending.
Is there a free trial available?
- Yes, MarketingPlatform offers a free, non-binding 14-day trial.
Does MarketingPlatform support SMS marketing?
- Yes, the platform includes an SMS module that allows businesses to send marketing messages globally.
What is the difference between the Business and Commerce plans?
- The Commerce plan includes additional features such as abandoned basket recovery, product feeds, lead-scoring, and commerce-specific segments.
Source category: Marketing
Source subcategory: Email Marketing
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