Mailjet: Email Marketing and API Software
Mailjet helps marketers and developers manage marketing and transactional emails in one place. It is designed for businesses needing GDPR-compliant delivery and collaborative tools for team-based campaign creation.
At a glance
- Category
- Browse Marketing tools
- Best for
- Small businesses, Marketing teams, Developers, Agencies, Enterprises
- Pricing
- Paid plans start at $9/month. A free plan is available for up to 6,000 emails per month, while paid tiers including Starter, Essential, and Premium offer increasing limits and advanced features.
- Key use cases
- Marketing Email Campaigns, Transactional Notifications, Newsletter Management
- Integrations
- WordPress, WooCommerce, HubSpot, Shopify, Google Cloud
- Official website
- Visit Mailjet official website
Mailjet is an email delivery platform that combines marketing tools with a developer-focused API. It provides a drag-and-drop editor for creating responsive emails, along with automation and segmentation tools to help target specific customer groups.
The software is designed for users ranging from small business owners and marketers who prefer no-code tools to developers who use an SMTP relay or REST API for system-generated messages. By housing both transactional and marketing emails in one workspace, it helps teams manage their sending reputation and analytics from one dashboard.
Buyers should note that features like automation and landing pages are available on higher-tier paid plans. Those with high sending volumes may want to evaluate the Enterprise options for dedicated technical account management and IP strategy support.
Key Features
Drag-and-Drop Email Editor
A visual builder for creating responsive emails, forms, and landing pages.
Transactional Email API
A developer-ready API and SMTP relay for sending messages like purchase confirmations and password resets.
Email Automation & Segmentation
Tools to group subscribers by behavior and automate touchpoints in the customer journey.
Statistics Dashboard
Provides engagement and deliverability metrics in real time to help inform campaign adjustments.
Collaboration Toolkit
Supports real-time teamwork on email designs with comments, approvals, and the ability to lock brand assets.
Generative AI Tools
Includes an AI Email Generator and Assistant to help create templates and tailor subject lines in 21 languages.
Email Validation
A tool to verify that email addresses are valid before sending to help protect sender reputation.
Use Cases
Marketing Email Campaigns
Designing and sending branded newsletters and promotional content to segmented lists.
Transactional Notifications
Sending automated, system-triggered emails such as order confirmations and account alerts via API.
Newsletter Management
Building subscriber lists using GDPR-compliant forms and managing regular engagement sends.
Best For
- Small businesses
- Marketing teams
- Developers
- Agencies
- Enterprises
Integrations
- WordPress
- WooCommerce
- HubSpot
- Shopify
- Google Cloud
- PrestaShop
Pricing
Paid plans start at $9/month. A free plan is available for up to 6,000 emails per month, while paid tiers including Starter, Essential, and Premium offer increasing limits and advanced features.
FAQ
Does the Mailjet free plan require a credit card?
- No, a credit card is not required to sign up for the free plan, which allows up to 6,000 emails per month.
How does Mailjet's pricing work?
- Mailjet uses volume-based pricing based on the number of emails sent per month rather than the number of contacts.
Is Mailjet compliant with data privacy laws?
- Yes, Mailjet is GDPR compliant, ISO27001 certified, and uses EU-based data centers to support regional data privacy requirements.
Source category: Marketing
Source subcategory: Email Marketing
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Categories
Software Type
How AI is used
Mailjet is an email marketing and API platform for marketers and developers that supports the delivery of marketing and transactional emails. It includes generative AI for content creation and is designed for GDPR compliance. Buyers should check plan tiers, as automation features are limited to the Premium level.
Pros & Cons
Pros
- Combines marketing and transactional emails in one platform
- Includes a free plan that does not require a credit card for signup
- Focuses on European data compliance and GDPR
- Volume-based pricing for Essential and Premium plans avoids contact-based costs
- Real-time collaboration tools for team members
Cons
- Automation and landing pages are restricted to the Premium plan and above
- The Free plan has a daily sending limit of 200 emails
- Advanced statistics and dedicated IPs require higher-tier paid subscriptions
