Litmus: Email Testing and Design Software
Litmus helps marketing teams and agencies verify that emails render correctly across various clients. It is designed for businesses that need to maintain brand standards and identify errors before sending.
At a glance
- Category
- Marketing
- Best for
- Marketing agencies, Email designers and developers, Mid-market marketing teams, Enterprise marketing leaders
- Pricing
- Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
- Key use cases
- Pre-send Quality Assurance, Team Review and Approval, Monitoring Inbox Placement, Adding Dynamic Content
- Integrations
- Mailchimp, HubSpot, Salesforce Marketing Cloud, Marketo, Oracle Eloqua
- Official website
- www.litmus.com
Litmus is an email marketing platform focused on the quality assurance and design phase of email campaigns. It allows users to preview how emails will look in 100+ different email clients and devices, which helps identify layout issues or broken links before the final send.
The tool is designed for marketers, designers, and developers who need a space to collaborate on email builds and approvals. It includes features for dynamic personalization and monitoring to support the subscriber experience.
Buyers should note that Litmus is not an email service provider (ESP); it does not send the emails itself but works alongside tools like Mailchimp or HubSpot. Those looking for a complete sending solution will still need a separate ESP to deliver their campaigns.
Key Features
Provides previews of emails across 100+ email clients and devices to identify rendering issues.
A centralized space for teams to review and approve email campaigns.
Includes templates for adding dynamic content such as countdown timers, live polls, and personalized images.
Offers tools to monitor domain reputation and track SPF, DKIM, and DMARC results.
Supports identifying broken links and image issues.
Allows users to test emails from supported desktop HTML editors.
Use Cases
Previewing campaigns across multiple device and client versions to check for visual consistency.
Using a shared hub to collect feedback and sign off on email designs.
Monitoring sender reputation to help reduce the number of emails sent to spam folders.
Inserting personalized elements like scratch-offs or rule-based images into emails.
Best For
Integrations
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
FAQ
Yes. Litmus is designed to work alongside an ESP; it helps you build and test emails, but you still need an ESP to deliver them to subscribers.
Litmus provides previews in over 100 different email clients and devices.
The Collaboration Hub provides a centralized place for teams to review emails and collect approvals, which may reduce the time spent on manual review cycles.
Source category: Marketing
Source subcategory: Email Marketing
