Klaxon: AI Audio Advertising and Ad Creation
Klaxon helps small and medium-sized businesses create and broadcast audio adverts. It is designed for companies seeking professional audio production without the use of a traditional recording studio.
At a glance
- Category
- Browse Marketing tools
- Best for
- Small and medium-sized businesses, Marketing agencies, Recruitment firms, Location-based businesses, Service providers
- Pricing
- Advert creation is £99+VAT for managed services or £49+VAT for DIY downloads. Managed campaigns require a minimum budget of £1,200+VAT, with packages ranging from £2,099 to £10,099+VAT.
- Key use cases
- Local Business Reach, Podcast Advertising, DIY Ad Production, Agency Client Scaling
- Official website
- Visit klaxon official website
Klaxon is an audio advertising service that combines AI-driven content creation with media buying. It is designed for SMEs, marketing agencies, and service providers who want to reach audiences via radio, podcasts, and connected devices.
The platform offers two primary options: a DIY tool for advert creation and a fully managed service. The managed service supports script writing, voice talent selection, and the coordination of broadcasts across various media networks.
Buyers can target listeners using metrics including location by postcode, device type, and demographic interests. This is designed to allow more precise placement of audio ads compared to traditional broad radio broadcasts.
Before choosing Klaxon, buyers should determine if they prefer to manage their own broadcasting or if they require a managed campaign, as the pricing and workflows differ between these two options.
Key Features
AI Advert Creation
Uses synthetic voices and AI tools to generate audio adverts.
Managed Campaign Broadcasting
Handles media buying and coordination to place adverts on radio stations and podcasts.
Audience Targeting
Supports targeting by location (postcode, city, county), device, demographics, and listener behavior.
Script Writing Service
Provides script writing as part of the fully managed campaign package.
Multi-Language Support
Supports advert creation in more than 20 different languages.
Device-Specific Targeting
Supports targeting for smart speakers, phones, laptops, and traditional radio.
Use Cases
Local Business Reach
Using postcode and city targeting to reach local customers via radio and digital audio.
Podcast Advertising
Creating and placing ads within podcasts to reach specific listener interests and demographics.
DIY Ad Production
Using the AI tool to generate an audio file for independent distribution.
Agency Client Scaling
Marketing agencies adding audio advertising capabilities to their client service offerings.
Best For
- Small and medium-sized businesses
- Marketing agencies
- Recruitment firms
- Location-based businesses
- Service providers
Pricing
Advert creation is £99+VAT for managed services or £49+VAT for DIY downloads. Managed campaigns require a minimum budget of £1,200+VAT, with packages ranging from £2,099 to £10,099+VAT.
FAQ
What is the difference between the DIY and managed service?
- The DIY service allows users to create and download an ad for £49+VAT to broadcast themselves. The managed service includes script writing, voice selection, and campaign management for £99+VAT, provided there is a minimum ad budget of £1,200+VAT.
How long does it take to get an ad on air with Klaxon?
- Adverts may be created in less than 24 hours. Once approved, the broadcasting process typically takes about five working days, for a total turnaround of approximately six to seven days.
Can I target specific locations with my audio ads?
- Yes, Klaxon supports targeting by county, city, town, area, or specific postcode.
Source category: Marketing
Source subcategory: Content Creation
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Categories
Software Type
How AI is used
Klaxon is an AI-powered audio advertising platform for SMEs and agencies that supports the creation and broadcasting of radio and podcast ads. It uses synthetic voice generation and managed media buying to help businesses reach targeted audiences. Fully managed campaigns require a minimum spend of £1,200 +VAT.
Pros & Cons
Pros
- Reduces the need for recording studios and sound engineers
- Offers synthetic voices designed to sound human
- Provides a managed service that handles the media buying process
- Targeting options available down to the postcode level
Cons
- Managed campaigns require a minimum advertising budget of £1,200 +VAT
- DIY users must manage their own broadcasting and liaise with media agencies independently
