AI TOOL PROFILE
Hero Hub: Ecommerce and Coaching Platform for Dealers
- Ecommerce
- Ecommerce Platform
- Independent dealerships
- Automotive OEMs
- Powersports and RV dealers
- Agriculture and Marine equipment distributors
- Dealership general managers
Pricing
Virtual coaching is available in 3-month packages for $3,475 or 12-month packages for $4,475. On-site coaching is $3,500 for the first day and $3,000 for each additional day.
At a glance
- Best for
- Independent dealerships, Automotive OEMs, Powersports and RV dealers, Agriculture and Marine equipment distributors, Dealership general managers
- Key use cases
- Managing National Accounts, Staff Sales Training, OEM-Dealer Alignment, Operational Benchmarking
- Official website
- Visit Hero Hub official website
How AI is used
Hero Hub serves as a connection between brands, manufacturers, and independent dealer networks. It provides digital tools including ecommerce portals for retail and national accounts, as well as data insights to help OEMs analyze dealer-customer alignment.
For dealerships, the platform supports team development through AI-driven roleplay simulations for sales and service staff, leadership bootcamps, and peer-to-peer performance groups that track specific profit indicators.
The platform is designed for industries such as automotive, powersports, RV, marine, and agriculture.
Buyers should confirm which combination of ecommerce and coaching services fit their specific operational needs, as the platform offers both software tools and professional services.
Key Features
Shop Dealer Ecommerce
OEM-backed ecommerce experiences designed to support local dealers in managing retail sales online.
Channel Partner Ecommerce
A centralized portal for national and key account buyers featuring automated approval flows and local dealer fulfillment.
DealerAI
AI-powered coaching simulations and roleplay for sales, service, and parts teams to practice customer interactions.
Data Insights & Market Research
Research services including persona studies, journey mapping, and voice-of-the-dealer studies for OEMs.
20 Groups
Virtual performance groups where dealers in non-competing markets share KPIs and best practices.
Leadership Coaching
1:1 virtual or on-site support for dealership managers and owners to support operational execution.
Use Cases
Managing National Accounts
Using the Channel Partner Ecommerce tool to provide corporate buyers with a private portal and contract pricing.
Staff Sales Training
Implementing DealerAI simulations to help sales and service teams practice customer conversations.
OEM-Dealer Alignment
Using data insights and voice-of-the-dealer studies to refine manufacturer strategies based on dealer feedback.
Operational Benchmarking
Participating in 20 Groups to compare profitability metrics with other dealership owners.
FAQ
What is DealerAI?
- DealerAI is an AI-powered simulation platform that allows sales and service teams to practice customer conversations and receive feedback.
How does the ecommerce platform support local dealers?
- It allows brands to offer a unified online experience while maintaining the dealer as the seller-of-record for transactions and fulfillment.
How much does Hero Hub coaching cost?
- Virtual coaching is offered at $3,475 for a 3-month engagement or $4,475 for a 12-month engagement; on-site coaching is $3,500 for the first day.
Source category: Ecommerce
Source subcategory: Ecommerce Platform
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