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MailerLite (FreshMail) Email Marketing Software

MailerLite helps small to mid-sized businesses and agencies manage email campaigns and audience growth. It supports the use of newsletter tools, landing pages, and basic website building.

Pricing

MailerLite offers a free plan that includes 12,000 monthly emails. Paid tiers include the Growing Business plan starting at $10/month and an Advanced plan starting at $20/month.

At a glance

Best for
Small Businesses, Mid-Market Companies, Marketing Agencies, Solopreneurs, Creators
Key use cases
Audience Growth, Automated Nurturing, Digital Product Sales, E-commerce Integration
Integrations
Stripe, Zapier, Shopify, WordPress, WooCommerce
Visit FreshMailFreshMail software interface screenshot

How AI is used

MailerLite (formerly FreshMail) is an email marketing platform designed to help businesses grow their audiences through targeted campaigns. It provides tools for creating newsletters, automating email sequences, and capturing leads through signup forms and landing pages.

The tool is designed for a range of users, including solopreneurs, creators, mid-market companies, and marketing agencies. It includes AI-driven features to assist with content creation and timing, as well as options for selling digital products.

Buyers should confirm if they require advanced automation, as features such as multiple triggers and the AI writing assistant are available on specific paid plans. The platform also includes a website builder and blog creator to help manage digital assets.

Key Features

  • AI-Powered Drag-and-Drop Editor

    A visual editor used to create newsletters, landing pages, and forms.

  • Email Automation

    Supports sending targeted emails based on triggers, including activity on a user's website or app.

  • AI Content Tools

    Includes an AI writing assistant and an AI subject line generator to help draft email messaging.

  • Smart Sending

    Uses AI to send emails to subscribers based on past campaign data to optimize timing.

  • Website and Landing Page Builder

    Tools to create websites, blogs, and lead-capture pages.

  • Monetization Tools

    Supports the sale of digital products and the management of paid newsletter subscriptions with recurring payments.

Use Cases

  • Audience Growth

    Using landing pages and signup forms to collect new subscribers from the web or offline events.

  • Automated Nurturing

    Setting up email workflows with triggers to send messages based on subscriber behavior.

  • Digital Product Sales

    Selling e-books, downloads, and subscriptions through the platform.

  • E-commerce Integration

    Connecting an online store to send marketing emails to customers.

Integrations

  • Stripe
  • Zapier
  • Shopify
  • WordPress
  • WooCommerce

FAQ

Is there a free version of MailerLite?

Yes, there is a free plan that includes the drag-and-drop editor, automation, and landing pages, with a limit of 12,000 monthly emails and 1 user.

Does MailerLite use AI?

Yes, it includes AI features such as a writing assistant, a subject line generator, and smart sending based on campaign data.

Can you sell products through MailerLite?

Yes, the platform supports selling digital products like e-books and managing paid newsletter subscriptions with recurring payments.

Source category: Marketing

Source subcategory: Email Marketing

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