MailerLite (FreshMail) Email Marketing Software
MailerLite helps small to mid-sized businesses and agencies manage email campaigns and audience growth. It supports the use of newsletter tools, landing pages, and basic website building.
At a glance
- Category
- Browse Marketing tools
- Best for
- Small Businesses, Mid-Market Companies, Marketing Agencies, Solopreneurs, Creators
- Pricing
- MailerLite offers a free plan that includes 12,000 monthly emails. Paid tiers include the Growing Business plan starting at $10/month and an Advanced plan starting at $20/month.
- Key use cases
- Audience Growth, Automated Nurturing, Digital Product Sales, E-commerce Integration
- Integrations
- Stripe, Zapier, Shopify, WordPress, WooCommerce
- Official website
- Visit FreshMail official website
MailerLite (formerly FreshMail) is an email marketing platform designed to help businesses grow their audiences through targeted campaigns. It provides tools for creating newsletters, automating email sequences, and capturing leads through signup forms and landing pages.
The tool is designed for a range of users, including solopreneurs, creators, mid-market companies, and marketing agencies. It includes AI-driven features to assist with content creation and timing, as well as options for selling digital products.
Buyers should confirm if they require advanced automation, as features such as multiple triggers and the AI writing assistant are available on specific paid plans. The platform also includes a website builder and blog creator to help manage digital assets.
Key Features
AI-Powered Drag-and-Drop Editor
A visual editor used to create newsletters, landing pages, and forms.
Email Automation
Supports sending targeted emails based on triggers, including activity on a user's website or app.
AI Content Tools
Includes an AI writing assistant and an AI subject line generator to help draft email messaging.
Smart Sending
Uses AI to send emails to subscribers based on past campaign data to optimize timing.
Website and Landing Page Builder
Tools to create websites, blogs, and lead-capture pages.
Monetization Tools
Supports the sale of digital products and the management of paid newsletter subscriptions with recurring payments.
Use Cases
Audience Growth
Using landing pages and signup forms to collect new subscribers from the web or offline events.
Automated Nurturing
Setting up email workflows with triggers to send messages based on subscriber behavior.
Digital Product Sales
Selling e-books, downloads, and subscriptions through the platform.
E-commerce Integration
Connecting an online store to send marketing emails to customers.
Best For
- Small Businesses
- Mid-Market Companies
- Marketing Agencies
- Solopreneurs
- Creators
Integrations
- Stripe
- Zapier
- Shopify
- WordPress
- WooCommerce
Pricing
MailerLite offers a free plan that includes 12,000 monthly emails. Paid tiers include the Growing Business plan starting at $10/month and an Advanced plan starting at $20/month.
FAQ
Is there a free version of MailerLite?
- Yes, there is a free plan that includes the drag-and-drop editor, automation, and landing pages, with a limit of 12,000 monthly emails and 1 user.
Does MailerLite use AI?
- Yes, it includes AI features such as a writing assistant, a subject line generator, and smart sending based on campaign data.
Can you sell products through MailerLite?
- Yes, the platform supports selling digital products like e-books and managing paid newsletter subscriptions with recurring payments.
Source category: Marketing
Source subcategory: Email Marketing
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Categories
Software Type
How AI is used
MailerLite is an email marketing platform that supports automated campaigns, newsletter design, and lead capture. It features AI tools for writing and sending optimization, though some advanced AI features require a paid subscription.
Pros & Cons
Pros
- Includes a free plan for smaller lists
- Combines email tools with website and blog building
- Offers AI assistance for subject lines and body copy
- ISO 27001 certified and GDPR compliant
Cons
- The free plan is limited to 1 user and 12,000 monthly emails
- AI writing assistant and smart sending require the Advanced plan
- Multiple automation triggers are limited to the Advanced plan
