AI TOOL PROFILE
AltTextLab: AI Alt Text Generator
- Marketing
- Content Creation
- E-commerce store owners
- SEO specialists
- Marketing agencies
- Web developers
- Content creators
Pricing
Plans start at $5 per month for 100 credits, with a Pro tier at $49 per month for 2,000 credits. Pay-as-you-go options start at $6 for 100 credits, and a free tier is available for 25 images.
At a glance
- Best for
- E-commerce store owners, SEO specialists, Marketing agencies, Web developers, Content creators
- Key use cases
- E-commerce Product Accessibility, Blog and Content SEO, CMS Media Library Automation, Cross-Platform Accessibility
- Integrations
- WordPress, Shopify, WooCommerce, Webflow, Craft CMS
- Official website
- Visit AltTextLab official website

How AI is used
AltTextLab is an AI-powered tool designed to generate descriptive alt text for images to help websites meet accessibility standards such as the ADA and EU Web Accessibility Directive. It uses a vision-language model to analyze objects and context within an image to create human-readable descriptions.
The tool is intended for e-commerce store owners, SEO specialists, and web agencies managing a high volume of visual content. It supports common formats including JPG, PNG, and WebP, as well as AVIF and SVG.
Users can generate text through a web app, browser extensions, or direct CMS integrations. For those without a supported CMS, a web snippet can be added to scan and add alt text to pages.
Buyers should consider their monthly image volume and existing tech stack to determine which pricing tier or integration method fits their operational needs.
Key Features
AI-Powered Generation
Uses a vision-language model to analyze images and write descriptive alt text.
WCAG Compliance Support
Designed to help meet accessibility standards including WCAG 2.1, ADA, and Section 508.
Bulk Processing
Supports processing entire image libraries via specific plugins.
Multi-Language Support
Supports alt text generation in over 130 languages.
Custom SEO Keywords
Allows users to provide target keywords for the AI to include in descriptions where contextually appropriate.
Web Snippet
A line of code that adds alt text to images on a site without requiring a CMS plugin.
Use Cases
E-commerce Product Accessibility
Adding descriptive alt text to product images in Shopify or WooCommerce stores to support screen readers.
Blog and Content SEO
Generating contextual descriptions for blog images to support image search visibility.
CMS Media Library Automation
Using bulk processing to resolve missing alt tags across a WordPress or Drupal media library.
Cross-Platform Accessibility
Using a web snippet or browser extension to help images on various site types meet accessibility guidelines.
Integrations
- WordPress
- Shopify
- WooCommerce
- Webflow
- Craft CMS
- Drupal
- Magento
- Strapi
- Hygraph
- Zapier
- Make
- Pipedream
- viaSocket
- Chrome extension
- Firefox add-on
- Microsoft Edge add-on
FAQ
Is AltTextLab's alt text compliant with legal standards?
- The tool is designed to generate alt text that supports compliance with WCAG 2.1 standards, as well as ADA, Section 508, and the EU Web Accessibility Directive.
What is the pricing for AltTextLab?
- It offers a freemium model with 25 free images. Paid subscriptions start at $5/month for 100 credits, and pay-as-you-go options start at $6 for 100 credits.
Which platforms does AltTextLab integrate with?
- It integrates with WordPress, WooCommerce, Webflow, Shopify, Drupal, Magento, and others, and also offers a web snippet, browser extensions, and an API.
Source category: Marketing
Source subcategory: Content Creation
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