{"best_for":["Marketing agencies","Mid-market companies","Enterprise marketing teams","Businesses with active email lists"],"citation":{"dataset":"aitoolsforbusiness-agent-tool-export","directory_tool_url":"https://aitoolsforbusiness.ai/act-on","json_profile_url":"https://aitoolsforbusiness.ai/data/tools/act-on.json","markdown_profile_url":"https://aitoolsforbusiness.ai/data/markdown/tools-md-000.json","schema_version":"1.4.0","suggested_citation_label":"AI Tools for Business: Act-On (https://aitoolsforbusiness.ai/act-on)"},"features":["Email Marketing Automation: Includes a drag-and-drop composer for responsive emails and an automated journey builder to map customer workflows.","AI Predictive Lead Scoring: Uses AI to help measure buyer intent and score visitors, prospects, and customers.","Multichannel Marketing: Supports engagement across multiple channels, including SMS marketing and web-based interactions.","Lead Generation Tools: Provides landing page templates, form builders, and website visitor tracking to capture prospect information.","Marketing Analytics: Features interactive reporting dashboards and AI-powered analytics to monitor campaign performance.","AI Audience Insights: Designed to help marketers understand behavioral and demographic traits for audience segmentation."],"freshness_status":"fresh","name":"Act-On","pricing_note":"The Professional plan starts at $900 per month. Pricing is based on 'Active Contacts' (those actually emailed) rather than total database size.","pricing_url":"https://www.act-on.com/pricing","primary_category":"Marketing","profile_last_verified":"2026-06-05T03:44:41.215Z","secondary_categories":[],"short_description":"Act-On is a marketing automation platform that supports email, multichannel campaigns, and AI-driven lead scoring for businesses and agencies.","slug":"act-on","sponsorship_status":"none","url":"https://aitoolsforbusiness.ai/act-on","use_cases":["Lead Nurturing and Scoring: Using automated journeys and lead scoring to help identify when a prospect may be ready for the sales team.","Multichannel Campaign Execution: Coordinating email, SMS, and web activities to engage customers across different stages of their life cycle.","Audience Segmentation: Creating contact lists based on behavioral and demographic data to deliver targeted messaging.","Campaign Performance Tracking: Using analytics dashboards to measure the effectiveness of marketing initiatives and refine strategies."],"website_url":"https://www.act-on.com/"}