AI TOOL PROFILE
Xperience by Kentico: Digital Experience Platform (DXP)
- Marketing
- Content Management System
- Marketers
- Developers
- Content strategists
- Customer journey specialists
- Businesses using .NET stacks
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
At a glance
- Best for
- Marketers, Developers, Content strategists, Customer journey specialists, Businesses using .NET stacks
- Key use cases
- Omnichannel Content Management, Customer Journey Mapping, Targeted Marketing Campaigns, Digital Commerce Integration
- Integrations
- Salesforce, Microsoft Dynamics, HubSpot CRM, Zoho CRM, Sugar CRM
- Official website
- Visit xperience official website
How AI is used
Xperience is a hybrid headless digital experience platform (DXP) designed to unify content management, digital marketing, and commerce. It provides a centralized hub for managing content across multiple channels, which may help marketing teams reduce their reliance on technical staff for updates.
The platform is designed for roles including content strategists, developers, and customer journey specialists. It supports different deployment models, allowing businesses to choose between a fully managed SaaS environment or an on-premise installation.
Buyers should note that the platform is built on .NET, which may fit organizations using a Microsoft-based tech stack. It also includes native AI capabilities and security features like SSO and 2FA to support organizational needs.
Key Features
Hybrid Headless CMS
A flexible content management system designed for managing and delivering content across digital channels.
AIRA AI Tool
A native AI feature designed to help with marketing campaigns, personalization, and customer journeys.
Digital Marketing Suite
Includes tools for audience segmentation, email campaign management, and journey personalization.
Commerce Capabilities
Integrates content and marketing with commerce tools to support digital sales workflows.
Enterprise Security
Provides role-based access control, SSO, 2FA, and encryption.
Deployment Flexibility
Supports both fully managed SaaS and on-premise deployment options.
Use Cases
Omnichannel Content Management
Managing a centralized content hub to help maintain consistency across different digital touchpoints.
Customer Journey Mapping
Identifying where customers drop off in the digital experience and optimizing those paths using data-backed insights.
Targeted Marketing Campaigns
Creating audience segments to launch personalized email campaigns and web experiences.
Digital Commerce Integration
Combining marketing tools and content management to support the sale of products or services.
Integrations
- Salesforce
- Microsoft Dynamics
- HubSpot CRM
- Zoho CRM
- Sugar CRM
- Shopify
- Algolia AI Search
- Microsoft Azure AI Search
- VWO
- Intercom
- Zapier
- Okta
- Auth0
- Microsoft Entra ID
FAQ
What is Xperience by Kentico?
- It is a digital experience platform (DXP) that integrates content management, digital marketing tools, and commerce capabilities into one system.
Can Xperience be installed on-premise?
- Yes, the platform offers deployment flexibility with options for both fully managed SaaS and on-premise installations.
What AI features are included in the platform?
- Xperience includes a native AI feature called AIRA, which is used for optimizing marketing campaigns, personalization, and customer journeys.
What security standards does Xperience follow?
- The SaaS version is ISO 27001 certified and SOC 2 Type II audited, and it supports GDPR and CCPA compliance.
Source category: Marketing
Source subcategory: Content Management System
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