Xperience by Kentico: Digital Experience Platform (DXP)
Xperience helps marketers and developers manage content and customer journeys from a single platform. It may be useful for businesses looking to unify their CMS and marketing automation tools.
At a glance
- Category
- Marketing
- Best for
- Marketers, Developers, Content strategists, Customer journey specialists, Businesses using .NET stacks
- Pricing
- Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
- Key use cases
- Omnichannel Content Management, Customer Journey Mapping, Targeted Marketing Campaigns, Digital Commerce Integration
- Integrations
- Salesforce, Microsoft Dynamics, HubSpot CRM, Zoho CRM, Sugar CRM
- Official website
- xperience.io
Xperience is a hybrid headless digital experience platform (DXP) designed to unify content management, digital marketing, and commerce. It provides a centralized hub for managing content across multiple channels, which may help marketing teams reduce their reliance on technical staff for updates.
The platform is designed for roles including content strategists, developers, and customer journey specialists. It supports different deployment models, allowing businesses to choose between a fully managed SaaS environment or an on-premise installation.
Buyers should note that the platform is built on .NET, which may fit organizations using a Microsoft-based tech stack. It also includes native AI capabilities and security features like SSO and 2FA to support organizational needs.
Key Features
A flexible content management system designed for managing and delivering content across digital channels.
A native AI feature designed to help with marketing campaigns, personalization, and customer journeys.
Includes tools for audience segmentation, email campaign management, and journey personalization.
Integrates content and marketing with commerce tools to support digital sales workflows.
Provides role-based access control, SSO, 2FA, and encryption.
Supports both fully managed SaaS and on-premise deployment options.
Use Cases
Managing a centralized content hub to help maintain consistency across different digital touchpoints.
Identifying where customers drop off in the digital experience and optimizing those paths using data-backed insights.
Creating audience segments to launch personalized email campaigns and web experiences.
Combining marketing tools and content management to support the sale of products or services.
Best For
Integrations
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
FAQ
It is a digital experience platform (DXP) that integrates content management, digital marketing tools, and commerce capabilities into one system.
Yes, the platform offers deployment flexibility with options for both fully managed SaaS and on-premise installations.
Xperience includes a native AI feature called AIRA, which is used for optimizing marketing campaigns, personalization, and customer journeys.
The SaaS version is ISO 27001 certified and SOC 2 Type II audited, and it supports GDPR and CCPA compliance.
Source category: Marketing
Source subcategory: Content Management System
