AI TOOL PROFILE
Trustpilot: Review Management Platform
- Marketing
- Review Management Platform
- Small businesses
- Mid-market companies
- Enterprise companies
Pricing
A free plan is available. Paid plans start at $299 per month per domain, with all paid contracts requiring a 12-month commitment billed annually.
At a glance
- Best for
- Small businesses, Mid-market companies, Enterprise companies
- Key use cases
- Collecting verified customer feedback, Managing online reputation, Displaying trust signals, Monitoring brand sentiment
- Integrations
- Salesforce integration
- Official website
- Visit Trustpilot official website

How AI is used
Trustpilot is a public review platform where businesses can manage customer feedback and visibility. It provides tools to invite customers to leave reviews, respond to feedback, and display ratings on their own websites using widgets.
The platform is designed for various business sizes, from small scaling companies to enterprises. It supports the process of gathering verified reviews and may help with search visibility through third-party trust data.
Buyers should note that while there is a free account, features such as higher invitation volumes and detailed analytics require a paid subscription. All paid plans require a 12-month commitment billed annually.
Before choosing a plan, buyers should confirm if the invitation limits and the annual payment structure align with their budget and growth projections.
Key Features
Automated review invitations
Sends requests to customers to collect verified feedback.
AI-assisted review responses
Supports businesses in drafting replies to customer feedback using AI.
TrustScore calculation
Provides a weighted rating based on the number and age of reviews.
Website widgets
Allows businesses to embed Trustpilot ratings and reviews on their website.
Automated fraud detection
Screens reviews for authenticity to identify and remove fake content.
Review SEO
Designed to help businesses improve visibility in search results using third-party review data.
Use Cases
Collecting verified customer feedback
Using automated email invitations to gather reviews from a customer base.
Managing online reputation
Responding to public feedback and using AI-assisted replies to engage with customers.
Displaying trust signals
Using TrustBox widgets on landing pages to showcase customer reviews.
Monitoring brand sentiment
Using review tagging and analytics to identify common themes in customer feedback.
Integrations
- Salesforce integration
FAQ
Is Trustpilot free for businesses?
- Trustpilot offers a free account that includes 50 review invitations per month and the ability to respond to reviews.
What are the pricing terms for paid Trustpilot plans?
- Paid plans start at $299 per month per domain and require a 12-month commitment billed upfront annually.
How does Trustpilot handle fake reviews?
- The platform uses automated fraud detection systems and behavioral analysis to screen reviews for authenticity.
Can I display Trustpilot reviews on my own website?
- Yes, Trustpilot provides TrustBox widgets that can be embedded on your website.
Source category: Marketing
Source subcategory: Review Management Platform
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