AI TOOL PROFILE
StackAdapt: Programmatic Advertising Platform
- Marketing
- Programmatic Advertising
- Marketing Agencies
- Mid-Market Companies
- Enterprise Brands
- B2B Marketers
Pricing
Pricing is based on CPM (cost per mille), CPC (cost per click), and CPE (cost per engagement) models. Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
At a glance
- Best for
- Marketing Agencies, Mid-Market Companies, Enterprise Brands, B2B Marketers
- Key use cases
- Cross-Channel Campaign Management, First-Party Data Activation, Orchestrating Ad and Email Workflows, ABM Targeting for B2B
- Integrations
- CRM integrations, StackAdapt API
- Official website
- Visit stackadapt official website
How AI is used
StackAdapt is a demand-side platform (DSP) designed to help marketers buy and manage digital ads across various channels, including Connected TV, audio, video, and native display. The platform uses AI and machine learning to support ad targeting and delivery to specific audiences.
It is designed for marketing agencies, mid-market companies, and enterprise brands. The tool allows users to manage programmatic ads and email marketing within a single interface to reduce fragmented channel management.
Practical features include a Creative Studio for building dynamic assets and a Data Hub for managing first-party customer data, which helps teams target high-intent audiences without relying solely on third-party cookies.
Buyers should confirm if the platform's technical requirements align with their team's expertise. It is also important to verify how the CPM, CPC, and CPE pricing models fit into their specific budget structures.
Key Features
Ivy™ AI Marketing Assistant
An AI assistant designed to help users plan, launch, and optimize marketing campaigns.
Multi-Channel Ad Support
Supports advertising across Connected TV, Digital Out-of-Home, Email, Audio, Video, Native, Display, and In-Game channels.
Dynamic Creative Optimization
Tailors ad creative based on the audience's preferences, behaviors, and context.
Advanced Audience Targeting
Supports first-party and third-party data onboarding, ABM targeting, and geotargeting.
Creative Studio
A tool for designing and producing interactive and dynamic ad assets.
Real time Forecasting
Provides campaign modeling to measure projected impressions, reach, clicks, and conversions.
Use Cases
Cross-Channel Campaign Management
Managing a single campaign that spans across digital billboards, mobile apps, and connected TV.
First-Party Data Activation
Using a company's own CRM data to target specific high-intent audiences.
Orchestrating Ad and Email Workflows
Setting up campaigns where engagement in an advertising channel triggers personalized content in an email.
ABM Targeting for B2B
Using account-based marketing tactics to reach specific business entities across programmatic channels.
Integrations
- CRM integrations
- StackAdapt API
FAQ
What is StackAdapt used for?
- StackAdapt is used to plan, launch, and optimize digital advertising campaigns across multiple channels like Connected TV, Native, Display, and Email from a single platform.
Who is the target user for StackAdapt?
- The platform is designed for marketing teams, digital agencies, and brands that need to manage programmatic ad buying and incorporate first-party data.
How does StackAdapt handle pricing?
- StackAdapt uses pricing models including CPM (cost per mille), CPC (cost per click), and CPE (cost per engagement) depending on campaign goals.
Source category: Marketing
Source subcategory: Programmatic Advertising
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