AI TOOL PROFILE
Sprout Social: Social Media Management Tool
- Marketing
- Social Media Management
- Small Businesses
- Mid-Market Companies
- Enterprise Companies
- Marketing Agencies
Pricing
Plans start at $79 per seat/month for Essentials and $199 per seat/month for the Standard plan. A 30-day free trial is available, and no credit card is required to start.
At a glance
- Best for
- Small Businesses, Mid-Market Companies, Enterprise Companies, Marketing Agencies
- Key use cases
- Multi-Channel Content Publishing, Social Customer Care, Brand Sentiment Tracking, Influencer Campaign Coordination
- Integrations
- Facebook, Instagram, X, LinkedIn, TikTok
- Official website
- Visit Sprout Social official website
How AI is used
Sprout Social is a social media management tool for businesses of various sizes, including small teams and enterprises. It supports the planning, scheduling, and publishing of content across several major social networks, which may reduce the need to switch between different platform interfaces.
The platform is designed for managing engagement through a consolidated inbox and review management capabilities. It includes analytics and reporting tools that help businesses track performance and identify audience behavior trends.
Additional capabilities include AI-assisted content creation, social listening for trend identification, and tools for influencer marketing. Buyers should confirm which plan level is required for specific features, as some analytics and AI tools are available only on higher-priced tiers or as add-ons.
Key Features
Planning and Scheduling
Tools to organize and schedule social media posts across different networks in advance.
Consolidated Inbox
A single stream for managing messages and engagement from multiple social channels.
Social Media Analytics
Reporting tools to track profile and post-level performance and generate reports for stakeholders.
AI-Assisted Content Creation
AI tools designed to help draft and enhance social media content and replies.
Social Listening
An add-on feature that uses AI to monitor conversations and identify industry trends.
Review Management
Capabilities to monitor and reply to customer reviews from platforms such as Google My Business and Yelp.
Use Cases
Multi-Channel Content Publishing
Scheduling and distributing marketing content across platforms like Facebook, Instagram, LinkedIn, and TikTok.
Social Customer Care
Using a consolidated inbox and tagging to manage customer inquiries and support tickets from social media.
Brand Sentiment Tracking
Using social listening and sentiment analysis to monitor how customers feel about a brand or product.
Influencer Campaign Coordination
Identifying creators and managing the process of influencer marketing campaigns.
Integrations
- X
- TikTok
- Threads
- YouTube
- Salesforce
- HubSpot
- Zendesk
- Microsoft Dynamics 365
- Canva
- Google Drive
- Dropbox
- Google Analytics
FAQ
Who is Sprout Social designed for?
- It is designed for small businesses, mid-market companies, large enterprises, and marketing agencies.
Does Sprout Social have a free trial?
- Yes, Sprout Social offers a 30-day free trial.
What is the starting price for Sprout Social?
- Pricing starts at $79 per seat/month for the Essentials plan, while the Standard plan starts at $199 per seat/month.
Can Sprout Social help with customer service?
- Yes, it provides a consolidated inbox, review management, and integrations with helpdesks like Zendesk and Salesforce to support social customer care.
Source category: Marketing
Source subcategory: Social Media Management
More tools in Marketing
Other published listings in the Marketing category.
More tools in the Social Media Management software type
Related listings that share the same software type for comparison and shortlisting.
