AI TOOL PROFILE
RightMarket: Brand Security and Management Software
- Marketing
- Brand Protection
- Not-for-profit organizations
- Charities
- Organizations with decentralized users
Pricing
Pricing was not clearly available from the provided evidence. Pricing is tailored to the specific requirements of each organization. Buyers should confirm current pricing on the vendor website.
At a glance
- Best for
- Not-for-profit organizations, Charities, Organizations with decentralized users
- Key use cases
- Decentralized Content Creation, Brand Governance Automation, Consistent Messaging Deployment, Asset Hosting
- Official website
- Visit rightmarket official website
How AI is used
RightMarket is a brand security and management platform designed to support brand governance. It provides a system where organizations can host approved templates and guidelines to help ensure that created content remains on-brand and compliant.
The tool is built for organizations with decentralized users, including not-for-profits, charities, and businesses that rely on volunteers or regional staff to produce local materials.
It supports the management of brand risk through automated checks for GDPR compliance, obscenity detection, and tone of voice alignment. By providing pre-approved templates, the platform may help reduce the number of internal approvals needed for marketing assets.
Buyers should confirm that the bespoke onboarding and template creation process aligns with their specific brand guidelines and internal approval workflows.
Key Features
AI Copilot
Provides AI-assisted support to help keep messaging compliant with brand standards.
Tone of Voice Assistant
Advises users on preferred language and identifies words or phrases to avoid to help maintain a consistent brand voice.
Design Assistant
Notifies users when they move outside of brand guidelines and provides guidance on how to correct the design.
Content Central
A centralized hub for key messaging and offers that can be linked to templates for automatic inclusion.
Automated Compliance Checks
Includes automated GDPR checks, consent management, and obscenity detection for created content.
Brand Risk Audit
A tool used to identify potential vulnerabilities in an organization's brand management approach.
Use Cases
Decentralized Content Creation
Supporting regional teams, volunteers, or franchisees in creating marketing materials using approved templates.
Brand Governance Automation
Using automated checks for GDPR and obscenity to help safeguard brand reputation.
Consistent Messaging Deployment
Distributing updated key messaging across brand assets through a centralized content hub.
Asset Hosting
Hosting pre-approved image libraries for users to select from when building marketing graphics.
FAQ
Who is RightMarket designed for?
- It is designed for Brand and Comms Leads, Legal and Compliance teams, and organizations with decentralized users, such as charities and nonprofits.
How does RightMarket handle pricing?
- RightMarket uses a bespoke pricing model tailored to each organization's specific needs.
Does RightMarket include AI features?
- Yes, it includes an AI Copilot and a Tone of Voice Assistant to help users create compliant messaging.
What security standards does the platform meet?
- The platform is hosted on Microsoft Azure and holds ISO 27001 and SOC 2 certifications, using AES256 encryption for data storage.
Source category: Marketing
Source subcategory: Brand Protection
More tools in Marketing
Other published listings in the Marketing category.
More tools in the Brand Protection software type
Related listings that share the same software type for comparison and shortlisting.
