Publer: Social Media Management and Scheduling
Publer helps small business owners and marketing agencies manage multiple social accounts from one dashboard. It is designed for teams that require client approval workflows and bulk content scheduling.
At a glance
- Category
- Marketing
- Best for
- Small business owners, Marketing agencies, Content creators, Real estate agents
- Pricing
- Publer offers customizable plans tailored to business needs, and a free version is available with no credit card required.
- Key use cases
- Multi-Channel Scheduling, Agency Client Management, Performance Tracking, Bulk Content Deployment
- Integrations
- Canva, Zapier
- Official website
- publer.com/
Publer is a social media management tool designed to help users plan, schedule, and analyze their presence across various platforms including Facebook, Instagram, LinkedIn, and TikTok. It provides a centralized dashboard for managing multiple accounts, which may help maintain consistency in posting schedules.
The software is designed for a range of users, from solo content creators and real estate agents to marketing agencies managing multiple brand workspaces. It includes tools for content creation, such as an AI Assistant and Canva integration, as well as organization tools like a calendar planner.
Buyers can use the platform to automate recurring content through recycling and manage large volumes of posts using CSV bulk uploads. For agencies, the platform supports collaboration via client approval workflows to help ensure content is vetted before publishing.
Before choosing Publer, buyers should confirm if the specific social networks they use are supported and whether the API access—which is available for Business and Enterprise plans—is required for their technical needs.
Key Features
Supports scheduling and publishing posts across various networks including X, LinkedIn, and Google Business Profile.
A tool designed to help users generate and create social media content.
Supports uploading multiple posts via CSV files to reduce manual setup work.
Provides insights on post performance, hashtag effectiveness, and competitor analysis.
A visual drag-and-drop calendar for organizing and planning content distribution.
Helps teams and agencies send posts for approval before they are published.
Designed to repurpose and automatically re-share content.
Connects with Canva to help users create and import visual assets.
Use Cases
Managing and scheduling a unified content calendar across platforms like Instagram, TikTok, and LinkedIn.
Using workspaces and approval workflows to coordinate content with multiple clients.
Analyzing post reach and engagement to determine optimal posting times.
Using CSV uploads to schedule a large volume of posts for a specific campaign.
Best For
Integrations
Pricing
Publer offers customizable plans tailored to business needs, and a free version is available with no credit card required.
FAQ
Yes, Publer provides a free version that allows users to get started without requiring a credit card.
It supports Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, YouTube, TikTok, Google Business Profile, WordPress, Telegram, Mastodon, Threads, and Bluesky.
Yes, it includes agency-specific features such as team workspaces and client approval workflows to help manage multiple brands.
Publer includes auto-scheduling and content recycling features designed to repurpose posts.
Source category: Marketing
Source subcategory: Social Media Management
