Oktopost: B2B Social Media Management Software
Oktopost helps B2B marketing and sales teams manage social engagement and employee advocacy. It is designed for organizations that need to connect social activity to CRM and marketing automation data.
At a glance
- Category
- Marketing
- Best for
- Mid-Market B2B Companies, Enterprise B2B Companies, B2B Sales and Revenue Teams, B2B Marketing Teams
- Pricing
- Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
- Key use cases
- B2B Content Distribution, Amplifying Brand Reach, Social Customer Care, Competitor Monitoring
- Integrations
- Salesforce, Microsoft Dynamics 365, Sugar Market, Marketo, HubSpot
- Official website
- oktopost.com
Oktopost is a social media management suite designed for the B2B sector, with workflows intended for long sales cycles and complex buying committees. It provides tools for publishing content, monitoring brand mentions, and managing a unified social inbox for customer engagement.
The platform supports B2B marketing, sales, and HR teams. It includes a shared calendar for planning and approval workflows to help maintain brand consistency across teams.
Beyond scheduling, it includes an employee advocacy component and social listening tools to track competitors and industry trends. It integrates with various business intelligence and CRM tools to help track how social interactions may affect the sales pipeline.
Buyers should confirm if their specific CRM or marketing automation tool is supported to ensure they can use the platform's data-syncing capabilities.
Key Features
Supports publishing various post types and managing company page mailboxes.
Provides a centralized platform to deliver shareable content to employees and monitor their impact.
Tracks social media metrics designed for B2B funnel management and revenue attribution.
Monitors conversations around the brand, competitors, and industry trends.
Consolidates mentions and messages into one view with interaction history for accounts and people.
Includes GenAI agents for post creation and AI Assist for drafting responses to social conversations.
Use Cases
Planning and scheduling LinkedIn content using a shared calendar and approval paths.
Using employee advocacy tools to encourage staff to share pre-approved company content.
Managing customer inquiries through a unified social inbox with the ability to assign conversations to team members.
Using social listening to track brand mentions and industry trends.
Best For
Integrations
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
FAQ
It is designed for B2B marketing, sales, and HR teams, particularly mid-market and enterprise companies with complex buying cycles and compliance needs.
Yes, it includes GenAI agents to help create social posts and AI Assist to help draft responses to social conversations.
Yes, it supports integrations with platforms like Salesforce, Microsoft Dynamics 365, and Sugar Market to connect social data with customer records.
Source category: Marketing
Source subcategory: Social Media Management
