AI TOOL PROFILE
Oktopost: B2B Social Media Management Software
- Marketing
- Social Media Management
- Mid-Market B2B Companies
- Enterprise B2B Companies
- B2B Sales and Revenue Teams
- B2B Marketing Teams
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
At a glance
- Best for
- Mid-Market B2B Companies, Enterprise B2B Companies, B2B Sales and Revenue Teams, B2B Marketing Teams
- Key use cases
- B2B Content Distribution, Amplifying Brand Reach, Social Customer Care, Competitor Monitoring
- Integrations
- Salesforce, Microsoft Dynamics 365, Sugar Market, Marketo, HubSpot
- Official website
- Visit Oktopost official website
How AI is used
Oktopost is a social media management suite designed for the B2B sector, with workflows intended for long sales cycles and complex buying committees. It provides tools for publishing content, monitoring brand mentions, and managing a unified social inbox for customer engagement.
The platform supports B2B marketing, sales, and HR teams. It includes a shared calendar for planning and approval workflows to help maintain brand consistency across teams.
Beyond scheduling, it includes an employee advocacy component and social listening tools to track competitors and industry trends. It integrates with various business intelligence and CRM tools to help track how social interactions may affect the sales pipeline.
Buyers should confirm if their specific CRM or marketing automation tool is supported to ensure they can use the platform's data-syncing capabilities.
Key Features
LinkedIn Publishing
Supports publishing various post types and managing company page mailboxes.
Employee Advocacy
Provides a centralized platform to deliver shareable content to employees and monitor their impact.
Funnel-Focused Analytics
Tracks social media metrics designed for B2B funnel management and revenue attribution.
Social Listening
Monitors conversations around the brand, competitors, and industry trends.
Social Inbox and CRM
Consolidates mentions and messages into one view with interaction history for accounts and people.
AI-Powered Tools
Includes GenAI agents for post creation and AI Assist for drafting responses to social conversations.
Use Cases
B2B Content Distribution
Planning and scheduling LinkedIn content using a shared calendar and approval paths.
Amplifying Brand Reach
Using employee advocacy tools to encourage staff to share pre-approved company content.
Social Customer Care
Managing customer inquiries through a unified social inbox with the ability to assign conversations to team members.
Competitor Monitoring
Using social listening to track brand mentions and industry trends.
Integrations
- Salesforce
- Microsoft Dynamics 365
- Sugar Market
- Marketo
- HubSpot
- Eloqua
- Pardot
- Slack
- Microsoft Teams
- Power BI
- Looker Studio
- Smarsh
- Bitly
- Google Analytics
- Canva
- Zapier
- Azure AD
- Okta
- OneLogin
- JumpCloud
FAQ
Who is Oktopost designed for?
- It is designed for B2B marketing, sales, and HR teams, particularly mid-market and enterprise companies with complex buying cycles and compliance needs.
Does Oktopost have AI features?
- Yes, it includes GenAI agents to help create social posts and AI Assist to help draft responses to social conversations.
Can Oktopost integrate with CRMs?
- Yes, it supports integrations with platforms like Salesforce, Microsoft Dynamics 365, and Sugar Market to connect social data with customer records.
Source category: Marketing
Source subcategory: Social Media Management
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