AI TOOL PROFILE
Mentionlytics: Social Listening and Brand Monitoring Tool
- Marketing
- Social Media Management
- Marketing Agencies
- Small to Medium-Sized Businesses
- Nonprofits
- Enterprise Brand Managers
Pricing
Pricing starts at $49/month for the Basic plan. Higher tiers include Business at $749/month, and Enterprise plans start at $1299/month. A 14-day free trial is available.
At a glance
- Best for
- Marketing Agencies, Small to Medium-Sized Businesses, Nonprofits, Enterprise Brand Managers
- Key use cases
- Brand Reputation Management, Competitor Tracking, Influencer Identification, Campaign Monitoring, Crisis Management
- Integrations
- Slack, Hootsuite, Looker Studio, Power BI Compatible, API
- Official website
- Visit mentionlytics official website
How AI is used
Mentionlytics is a brand monitoring platform that scans social media, news sites, blogs, and forums for specific keywords. It provides a dashboard to aggregate these mentions and analyze public perception of a brand or product.
The tool is designed for a range of users, including small business owners, marketing agencies, larger enterprises, and nonprofits. It helps these groups identify trends, track influencer activity, and respond to customer feedback.
Key capabilities include sentiment analysis and the ability to monitor reviews from over 100 different sites. The platform also includes a report builder for creating summaries of online activity.
Buyers should confirm if the monthly mention limits and keyword rules in the lower-priced tiers align with their specific tracking needs, as these limits vary by plan.
Key Features
Sentiment and Emotion Analysis
Uses AI to identify the tone and emotion behind brand mentions across different languages.
Review Monitoring
Tracks customer reviews from over 100 review sites, including TripAdvisor and Booking.com.
AI Mention Clustering
Groups mentions of the same topic into categories to help organize data.
Social Intelligence Advisor (SIA)
An AI tool that analyzes mentions to suggest strategies and alert users to unusual activity.
Competitor Analysis
Tracks mentions of competing brands to help users compare online visibility and impact.
Custom Report Builder
Supports the creation and sharing of monitoring reports with metrics and analytics.
Use Cases
Brand Reputation Management
Monitoring online conversations to understand public perception and respond to customer feedback.
Competitor Tracking
Watching competitor activity and customer feedback to identify market gaps.
Influencer Identification
Finding influential people within a specific niche based on mention frequency and reach.
Campaign Monitoring
Tracking specific hashtags and keywords to evaluate the reach and impact of marketing campaigns.
Crisis Management
Using alerts to identify and respond to spikes in brand mentions.
Integrations
- Slack
- Hootsuite
- Looker Studio
- Power BI Compatible
- API
FAQ
What is included in the Mentionlytics free trial?
- The 14-day free trial allows users to add up to 3 keywords, monitor 5,000 mentions, track up to 10 social profiles, and use up to 5 user seats with access to all features.
How does Mentionlytics handle review monitoring?
- It tracks mentions across more than 100 review sites, such as TripAdvisor, Booking.com, and Google reviews, allowing users to respond to feedback from a single dashboard.
Which plan should a small business choose?
- Small brands may start with the Basic plan at $49/month, but those needing more keywords or more frequent updates should review the Essential or Advanced tiers.
Source category: Marketing
Source subcategory: Social Media Management
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