Mentionlytics: Social Listening and Brand Monitoring Tool
Mentionlytics helps marketing agencies and business owners track online conversations about their brand and competitors. It is designed for teams that need to monitor customer feedback across review sites and social channels.
At a glance
- Category
- Marketing
- Best for
- Marketing Agencies, Small to Medium-Sized Businesses, Nonprofits, Enterprise Brand Managers
- Pricing
- Pricing starts at $49/month for the Basic plan. Higher tiers include Business at $749/month, and Enterprise plans start at $1299/month. A 14-day free trial is available.
- Key use cases
- Brand Reputation Management, Competitor Tracking, Influencer Identification, Campaign Monitoring, Crisis Management
- Integrations
- Slack, Hootsuite, Looker Studio, Power BI Compatible, API
- Official website
- mentionlytics.com
Mentionlytics is a brand monitoring platform that scans social media, news sites, blogs, and forums for specific keywords. It provides a dashboard to aggregate these mentions and analyze public perception of a brand or product.
The tool is designed for a range of users, including small business owners, marketing agencies, larger enterprises, and nonprofits. It helps these groups identify trends, track influencer activity, and respond to customer feedback.
Key capabilities include sentiment analysis and the ability to monitor reviews from over 100 different sites. The platform also includes a report builder for creating summaries of online activity.
Buyers should confirm if the monthly mention limits and keyword rules in the lower-priced tiers align with their specific tracking needs, as these limits vary by plan.
Key Features
Uses AI to identify the tone and emotion behind brand mentions across different languages.
Tracks customer reviews from over 100 review sites, including TripAdvisor and Booking.com.
Groups mentions of the same topic into categories to help organize data.
An AI tool that analyzes mentions to suggest strategies and alert users to unusual activity.
Tracks mentions of competing brands to help users compare online visibility and impact.
Supports the creation and sharing of monitoring reports with metrics and analytics.
Use Cases
Monitoring online conversations to understand public perception and respond to customer feedback.
Watching competitor activity and customer feedback to identify market gaps.
Finding influential people within a specific niche based on mention frequency and reach.
Tracking specific hashtags and keywords to evaluate the reach and impact of marketing campaigns.
Using alerts to identify and respond to spikes in brand mentions.
Best For
Integrations
Pricing
Pricing starts at $49/month for the Basic plan. Higher tiers include Business at $749/month, and Enterprise plans start at $1299/month. A 14-day free trial is available.
FAQ
The 14-day free trial allows users to add up to 3 keywords, monitor 5,000 mentions, track up to 10 social profiles, and use up to 5 user seats with access to all features.
It tracks mentions across more than 100 review sites, such as TripAdvisor, Booking.com, and Google reviews, allowing users to respond to feedback from a single dashboard.
Small brands may start with the Basic plan at $49/month, but those needing more keywords or more frequent updates should review the Essential or Advanced tiers.
Source category: Marketing
Source subcategory: Social Media Management
