Keyhole Review: Social Media Listening and Analytics
Keyhole helps marketing agencies and PR professionals monitor brand perception and track campaign performance. It is designed for teams that need to analyze historical social data and competitor activity.
At a glance
- Category
- Marketing
- Best for
- Marketing Agencies, PR Professionals, Mid-Market Companies, Enterprise Companies, Nonprofits
- Pricing
- A free trial is available. Individual historical Twitter data reports start at $50 USD based on the volume of tweets analyzed.
- Key use cases
- Brand Mention Tracking, Competitor Benchmarking, Influencer Campaign Measurement, Historical Trend Analysis
- Integrations
- PDF export, Excel export, Google Sheets export
- Official website
- keyhole.co
Keyhole is a social listening and analytics tool designed to help businesses understand public conversation around their brand. It supports data aggregation from platforms including X (Twitter), Instagram, TikTok, Facebook, YouTube, and LinkedIn, allowing users to track specific hashtags and keywords.
The software is intended for marketing agencies, PR teams, and organizations that need to track metrics beyond basic platform data. It provides tools for monitoring competitors and analyzing the reach and engagement of influencers within specific campaigns.
Buyers should note that Keyhole is now available as part of the Muck Rack platform, which combines these social listening capabilities with PR intelligence. Users may choose between monitoring and specific historical data reports.
Before choosing this tool, buyers should verify if the historical data ranges for their target platforms meet their research needs, as data availability varies by network.
Key Features
Tracks brand mentions, keywords, and hashtags across various social networks to identify trends and public sentiment.
Supports benchmarking social performance against competitors, including share of voice and engagement rates.
Analyzes the emotional tone behind social mentions to help brands manage their reputation.
Identifies influential voices and monitors their impact on specific campaigns through a dashboard.
Provides access to past social media data, including X (Twitter) data dating back to 2015.
Uses tags to gather data on how specific marketing campaigns are performing across different channels.
AI-driven solutions designed to help PR teams understand brand visibility in AI systems.
Use Cases
Monitoring hashtags and keywords to see what customers are saying about a product or brand in real time.
Comparing follower growth and engagement rates against industry competitors.
Tracking impressions and engagement from influencer collaborations in one dashboard.
Reviewing past social conversations to inform future marketing strategies.
Best For
Integrations
Pricing
A free trial is available. Individual historical Twitter data reports start at $50 USD based on the volume of tweets analyzed.
FAQ
Keyhole supports X (Twitter), Instagram, TikTok, Facebook, YouTube, and LinkedIn, as well as various blogs, forums, and news sites.
Yes, the platform supports tracking and comparing social performance against competitors, including engagement rates and share of voice.
One-time historical Twitter data reports start at $50 USD, with final pricing based on the volume of tweets being analyzed.
Yes, Keyhole offers a free trial.
Source category: Marketing
Source subcategory: Social Media Management
