AI TOOL PROFILE
Keyhole Review: Social Media Listening and Analytics
- Marketing
- Social Media Management
- Marketing Agencies
- PR Professionals
- Mid-Market Companies
- Enterprise Companies
- Nonprofits
Pricing
A free trial is available. Individual historical Twitter data reports start at $50 USD based on the volume of tweets analyzed.
At a glance
- Best for
- Marketing Agencies, PR Professionals, Mid-Market Companies, Enterprise Companies, Nonprofits
- Key use cases
- Brand Mention Tracking, Competitor Benchmarking, Influencer Campaign Measurement, Historical Trend Analysis
- Integrations
- PDF export, Excel export, Google Sheets export
- Official website
- Visit Keyhole official website
How AI is used
Keyhole is a social listening and analytics tool designed to help businesses understand public conversation around their brand. It supports data aggregation from platforms including X (Twitter), Instagram, TikTok, Facebook, YouTube, and LinkedIn, allowing users to track specific hashtags and keywords.
The software is intended for marketing agencies, PR teams, and organizations that need to track metrics beyond basic platform data. It provides tools for monitoring competitors and analyzing the reach and engagement of influencers within specific campaigns.
Buyers should note that Keyhole is now available as part of the Muck Rack platform, which combines these social listening capabilities with PR intelligence. Users may choose between monitoring and specific historical data reports.
Before choosing this tool, buyers should verify if the historical data ranges for their target platforms meet their research needs, as data availability varies by network.
Key Features
Social Listening
Tracks brand mentions, keywords, and hashtags across various social networks to identify trends and public sentiment.
Competitor Monitoring
Supports benchmarking social performance against competitors, including share of voice and engagement rates.
Sentiment Analysis
Analyzes the emotional tone behind social mentions to help brands manage their reputation.
Influencer Tracking
Identifies influential voices and monitors their impact on specific campaigns through a dashboard.
Historical Insights
Provides access to past social media data, including X (Twitter) data dating back to 2015.
Campaign Analytics
Uses tags to gather data on how specific marketing campaigns are performing across different channels.
Generative Engine Optimization (GEO)
AI-driven solutions designed to help PR teams understand brand visibility in AI systems.
Use Cases
Brand Mention Tracking
Monitoring hashtags and keywords to see what customers are saying about a product or brand in real time.
Competitor Benchmarking
Comparing follower growth and engagement rates against industry competitors.
Influencer Campaign Measurement
Tracking impressions and engagement from influencer collaborations in one dashboard.
Historical Trend Analysis
Reviewing past social conversations to inform future marketing strategies.
Integrations
- PDF export
- Excel export
- Google Sheets export
FAQ
What platforms does Keyhole support for social listening?
- Keyhole supports X (Twitter), Instagram, TikTok, Facebook, YouTube, and LinkedIn, as well as various blogs, forums, and news sites.
Can Keyhole be used to track competitors?
- Yes, the platform supports tracking and comparing social performance against competitors, including engagement rates and share of voice.
How does Keyhole's pricing work for historical data?
- One-time historical Twitter data reports start at $50 USD, with final pricing based on the volume of tweets being analyzed.
Is there a free trial available for Keyhole?
- Yes, Keyhole offers a free trial.
Source category: Marketing
Source subcategory: Social Media Management
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