AI TOOL PROFILE

Kentico: Digital Experience Platform and Headless CMS

Kentico helps mid-market and enterprise companies manage multichannel content and customer journeys. It is designed for marketing teams seeking more autonomy for campaign launches.

Pricing

Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.

At a glance

Best for
Mid-market companies, Enterprise companies, Content strategists, Developers using .NET
Key use cases
Multichannel Content Delivery, Email Marketing Campaigns, Digital Commerce Integration, Personalized User Experiences
Integrations
Salesforce, Microsoft Dynamics, HubSpot CRM, Zoho CRM, Sugar CRM
Visit kenticokentico software interface screenshot

How AI is used

Kentico is a digital experience platform (DXP) that integrates content management, marketing tools, and commerce capabilities. It is designed for marketers, content strategists, and developers who need to deliver experiences across multiple digital channels.

The platform provides tools for audience segmentation, email marketing, and personalization via its native AI feature, AIRA. Built on .NET, it is intended to fit into existing developer stacks while supporting marketers in managing content and customer journeys.

Buyers can choose between a fully managed SaaS deployment or an on-premise installation. The system includes security features and compliance certifications for organizations in regulated industries.

Buyers should confirm if the hybrid headless architecture meets their specific technical requirements and evaluate whether the deployment model aligns with their internal security policies.

Key Features

  • Content Management

    A centralized hub to create, manage, and reuse content across multiple digital channels.

  • AIRA Native AI

    Built-in AI tools designed to support marketing campaigns, customer journey optimization, and personalization.

  • Marketing Automation

    Tools for audience segmentation and the execution of automated email marketing campaigns.

  • Customer Journey Mapping

    Capabilities to map and optimize customer interactions based on data-backed insights.

  • Flexible Deployment

    Supports both fully managed SaaS and on-premise deployment options built on .NET.

  • Enterprise Security

    Includes SSO, 2FA, and compliance with ISO 27001 and SOC 2 Type II standards.

Use Cases

  • Multichannel Content Delivery

    Managing a single content source and delivering it across various digital touchpoints.

  • Email Marketing Campaigns

    Using built-in automation and segmentation tools to run targeted email outreach.

  • Digital Commerce Integration

    Combining content and marketing efforts with commerce capabilities to manage online sales.

  • Personalized User Experiences

    Applying AI-driven personalization to adjust digital experiences based on user behavior.

Integrations

  • Salesforce
  • Microsoft Dynamics
  • HubSpot CRM
  • Zoho CRM
  • Sugar CRM
  • Shopify
  • Algolia AI Search
  • Microsoft Azure AI Search
  • Lucene
  • VWO
  • Intercom
  • Disqus
  • Zapier

FAQ

What is Kentico Xperience?

It is a hybrid headless digital experience platform (DXP) that combines content management, digital marketing, and commerce tools in one system.

Does Kentico have AI capabilities?

Yes, it includes a native AI feature called AIRA, which is designed to help with marketing campaigns, personalization, and customer journey optimization.

How is Kentico deployed?

Buyers can choose between a fully managed SaaS option or an on-premise deployment, both of which are built on .NET technology.

What security certifications does Kentico hold?

The SaaS version is independently audited and compliant with ISO 27001 and SOC 2 Type II standards.

Source category: Marketing

Source subcategory: Headless CMS

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