AI TOOL PROFILE

infludata: Influencer Search and Analysis Tool

infludata helps marketing agencies and brands identify social media creators and analyze audience demographics. It is designed for teams that need to vet influencers using data-driven metrics before starting a campaign.

Pricing

Pricing was not clearly available from the provided evidence. A free trial is available. Buyers should confirm current pricing on the vendor website.

At a glance

Best for
Marketing Agencies, Brands, Influencer Marketing Managers
Key use cases
Influencer Discovery, Audience Vetting, Campaign Reporting, Brand Monitoring, Outreach Management
Integrations
API integration
Visit infludatainfludata software interface screenshot

How AI is used

infludata is a search and analysis tool for influencer marketing. It allows users to browse a database of over 20 million creators across platforms including Instagram, TikTok, YouTube, Twitch, Facebook, and Snapchat, using AI-powered prompt searches or manual filters.

The tool is built for marketing agencies and brands that need to validate a creator's reach. It provides over 50 metrics, including audience demographics and engagement scores, which may help buyers align creators with their target audience.

Beyond discovery, the platform includes tools for tracking campaign performance, monitoring brand mentions through social listening, and managing outreach. It is GDPR compliant, with data stored on servers within the European Union.

Key Features

  • Multi-Platform Influencer Search

    Search for creators across Instagram, TikTok, YouTube, Twitch, Facebook, and Snapchat using AI prompts or manual filters.

  • Audience Insights

    Provides data on follower demographics, including age, gender, language, and location.

  • AI Co-Pilot and Summaries

    Generates summaries of creator profiles and KPIs to help with evaluation.

  • Campaign Tracking

    A dashboard to monitor engagement, clicks, likes, comments, reach, and earned media value.

  • Social Listening

    Monitors brand mentions and tracks sentiment to see how a brand is discussed on social media.

  • Creator Lookalike Builder

    An AI tool that generates lists of influencers who match the characteristics of specific brands or other influencers.

  • Chrome Extension

    Allows users to view creator insights and engagement metrics directly on Instagram and TikTok profiles.

Use Cases

  • Influencer Discovery

    Finding creators in specific niches using AI prompts or demographic filters.

  • Audience Vetting

    Analyzing follower demographics to check if a creator reaches the intended target group.

  • Campaign Reporting

    Tracking KPIs such as CPM and engagement for influencer collaborations.

  • Brand Monitoring

    Using social listening to identify users talking about a brand and detecting controversial conversations.

  • Outreach Management

    Sending personalized emails to selected influencers directly from the platform.

Integrations

  • API integration

FAQ

Which social media platforms does infludata support?

The platform supports Instagram, TikTok, YouTube, Twitch, Facebook, and Snapchat.

Is infludata GDPR compliant?

Yes, it is GDPR compliant and processes and stores all data exclusively on servers within the European Union.

What kind of AI features does the tool have?

It includes AI-powered prompt search, an AI Co-Pilot for KPI summaries, a Creator Lookalike Builder, and semantic comment analysis.

How can I try the software?

A free trial is available for those who want to test the platform's discovery and analysis tools.

Source category: Marketing

Source subcategory: Influencer Marketing Platform

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