Folderly Review: Email Deliverability Software
Folderly helps marketing and sales teams manage email deliverability for cold outreach and marketing campaigns. It may be useful for businesses that need to monitor spam placement in real time.
At a glance
- Category
- Marketing
- Best for
- Marketing Teams, Sales Teams, Small Businesses, Enterprise Companies
- Pricing
- Folderly offers a free tier with 2 tests per month and a monthly plan starting at $79/month for 100 tests. Mailbox-specific pricing ranges from $56 to $96 per mailbox per month, with a 20% discount available for yearly plans.
- Key use cases
- Pre-Campaign Placement Checks, Cold Outreach Management, Spam Trigger Identification, Sender Reputation Maintenance
- Integrations
- Amazon AWS, Google Workspace, SendGrid, Microsoft Outlook, Sendpulse
- Official website
- folderly.com
Folderly is an email deliverability platform designed to help businesses understand why their emails may be landing in spam or promotions folders. It provides tools for checking email placement and analyzing technical setups like DNS records before a campaign launches.
The software is designed for marketing and sales teams, as well as small businesses and enterprises that rely on cold email outreach. It supports the process of warming up domains and mailboxes to help build a positive sender reputation.
Beyond monitoring, the platform includes tools for generating email sequences and provides alerts through various communication channels. Buyers should confirm if the specific email service provider they use is supported via the platform's API or SMTP integrations.
Key Features
Analyzes whether emails are landing in the Inbox, Spam, or Promotions folders.
Provides alerts via Email, Slack, and SMS when messages are placed in spam.
Supports the review of IP and DNS records, including SPF and DMARC settings.
An AI tool designed to generate cold email sequences.
Allows users to run automated placement tests using specific mailboxes and templates.
The platform holds SOC 2 and ISO27001 certifications for data security.
Use Cases
Checking email placement and DNS health before launching a marketing campaign.
Supporting the setup and warm-up of new domains used specifically for cold outreach.
Identifying technical or content-based triggers that may cause emails to be flagged as spam.
Using daily monitoring to help maintain a consistent sender score and inbox placement.
Best For
Integrations
Pricing
Folderly offers a free tier with 2 tests per month and a monthly plan starting at $79/month for 100 tests. Mailbox-specific pricing ranges from $56 to $96 per mailbox per month, with a 20% discount available for yearly plans.
FAQ
Folderly checks whether your emails land in the inbox, spam, or promotions folders and provides alerts and analysis to help you improve delivery rates.
Yes, there is a free tier available that allows for 2 tests per month.
It integrates via API and SMTP with providers including Google Workspace, Microsoft Outlook, Amazon AWS, and SendGrid, and it supports custom providers.
For mailbox management, pricing ranges from $56 to $96 per mailbox per month, depending on the total volume of mailboxes.
Source category: Marketing
Source subcategory: Email Deliverability
