Ekata Review: Identity Verification and Fraud Prevention
Ekata helps businesses in ecommerce, payments, and financial services verify customer identities. It is designed for teams looking to reduce fake account creation and transaction risk.
At a glance
- Category
- Security
- Best for
- Ecommerce businesses, Financial services providers, Payments companies, Online marketplaces
- Pricing
- Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
- Key use cases
- Fake Account Prevention, Transaction Fraud Detection, Manual Fraud Review, Promotion Abuse Prevention, Payment Authentication
- Official website
- www.ekata.com
Ekata, a Mastercard company, provides a suite of APIs and tools designed to assess identity risk. The platform uses machine learning and data science to analyze behavioral, personal, and device data, which helps businesses distinguish between legitimate users and potential fraudsters.
It is designed for companies in the financial services, ecommerce, and payments sectors that handle digital onboardings or transactions. The tools are intended to help identify synthetic identities and combat promotion abuse.
Buyers can use the platform for risk scoring via APIs or through a manual review interface. Because it relies on API integration, buyers should confirm their technical capacity to implement these tools into their existing sign-up and checkout workflows.
Key Features
A solution for assessing identity risk through manual review processes.
Designed to verify identities during the onboarding process to help prevent fake account creation.
Analyzes transactions to help identify and fight payment fraud.
Validates and evaluates the risk associated with physical addresses globally.
Uses phone metadata to help verify the risk level of a customer.
Provides predictive signals such as Identity Risk Score and IP Risk Flags to assess applicants.
Use Cases
Verifying identity details during sign-up to help prevent the creation of fraudulent accounts.
Identifying suspicious transactions to help reduce the risk of chargebacks and lost revenue.
Supporting review agents in verifying valid customers to help manage manual queues.
Helping ensure that referral bonuses and loyalty discounts are provided to legitimate customers.
Adding layers of identity verification to support payment processing.
Best For
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
FAQ
Ekata provides identity verification and fraud prevention solutions using machine learning to assess the risk of a customer's identity during onboarding or transactions.
It is designed for businesses in ecommerce, financial services, and payments that need to validate users and prevent fraud on a global scale.
It uses the Identity Network to combine behavioral, personal, and device data with global fraud insights to produce risk scores.
Source category: Security
Source subcategory: Identity Verification
