AI TOOL PROFILE
Edge226: In-App and CTV Advertising Platform
- Marketing
- In-App Advertising
- Marketing Agencies
- Mobile App Developers
- Mobile Game Publishers
- Fintech and E-commerce Brands
Pricing
Pricing is outcome-based, meaning advertisers pay when users complete defined post-install actions. Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
At a glance
- Best for
- Marketing Agencies, Mobile App Developers, Mobile Game Publishers, Fintech and E-commerce Brands
- Key use cases
- Mobile App User Acquisition, Cross-Screen Campaigning, Audio and Video Monetization, Performance-Based Scaling
- Integrations
- MMP integration
- Official website
- Visit Edge226 official website
How AI is used
Edge226 is a mobile-first performance marketing platform for the growth of apps and games. It utilizes a proprietary Demand Side Platform (DSP) and connected TV (CTV) solutions to reach users across global mobile supply.
The platform supports marketing agencies and companies in verticals such as gaming, fintech, e-commerce, and streaming. It uses machine learning and AI-driven strategies to target audiences that may be more likely to engage with a brand's offering.
Beyond user acquisition, the platform includes tools for creative development and monetization of audio and video content. The platform's value is centered on an outcome-based pricing model, which focuses on post-install actions.
Buyers should confirm if their specific post-install goals—such as subscriptions or transactions—align with the platform's supported outcome models.
Key Features
Proprietary DSP
A programmatic bidding system used to manage and optimize ad campaigns across global mobile supply.
CTV and OTT Advertising
Programmatic TV solutions that target users on connected TV screens with capabilities to retarget them on mobile devices.
Outcome-Based Pricing
A payment model where advertisers pay based on post-install actions like subscriptions, orders, or deposits.
AI-Driven Targeting
Uses machine learning to identify and reach users more likely to install and spend within an app.
Creative Studio
A tool designed to assist with the development of ad creatives for mobile campaigns.
Edge226 Player
A customizable web-based player that supports VAST demand for audio and video content monetization.
Use Cases
Mobile App User Acquisition
Finding users for mobile apps and games using programmatic in-app advertising.
Cross-Screen Campaigning
Running ads on connected TV (CTV) and retargeting those viewers on their mobile devices.
Audio and Video Monetization
Using the Edge226 Player to deliver ads through VAST-supported supply sources.
Performance-Based Scaling
Scaling user growth while paying for specific outcomes like app registrations or transactions.
Integrations
- MMP integration
FAQ
How does Edge226 pricing work?
- Edge226 uses an outcome-based model where advertisers pay only when users complete post-install actions, such as a subscription, transaction, or deposit.
What industries does Edge226 support?
- The platform is designed for several verticals, including Gaming, Finance & Fintech, E-Commerce, Travel, Dating, and Streaming services.
Does Edge226 support Connected TV (CTV)?
- Yes, it offers programmatic CTV and OTT solutions that allow advertisers to target users on TV screens and retarget them on mobile devices.
Source category: Marketing
Source subcategory: In-App Advertising
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