BrandMentions Review: Social Listening and Brand Monitoring
BrandMentions helps marketing agencies and business owners monitor their online reputation and track competitor activity. It is designed for teams that need to identify mentions across the web and social channels.
At a glance
- Category
- Marketing
- Best for
- Marketing Agencies, PR Professionals, Brand Managers, Small Business Owners, Mid-Market Companies
- Pricing
- Paid plans start at $89/month (billed annually), with tiers including Starter, Pro, Expert, and Enterprise. A 7-day free trial is available.
- Key use cases
- Brand Reputation Management, Competitor Analysis, Agency Client Reporting, Media Monitoring
- Integrations
- Excel export, Google Analytics
- Official website
- brandmentions.com
BrandMentions is a social listening tool designed to track brand, product, and keyword mentions across digital sources, including X, Facebook, Instagram, LinkedIn, TikTok, Reddit, and various web forums or news sites. It uses AI to analyze the sentiment of these mentions, which helps users understand the tone of online conversations.
The software is designed for marketing agencies, PR professionals, and brand managers. It allows users to group keywords into projects, which supports those managing multiple clients or product lines.
Beyond basic tracking, the tool supports competitor monitoring and offers reporting levels, including white-label options for agencies. Buyers should confirm which plan they need based on their required update frequency, as these range from daily to real time depending on the tier.
Before choosing a plan, business owners should confirm the keyword and mention limits, as these vary between the Starter and Enterprise levels.
Key Features
Notifications sent via email when a monitored keyword or brand is mentioned online.
AI-powered analysis designed to identify the tone and context of brand mentions.
Tools to track the online activity and strategies of other brands in the same niche.
Search capabilities using modifiers like AND, OR, and NOT to refine mention results.
Customizable reports that allow agencies to replace vendor branding with their own logo.
Capabilities to monitor and analyze mentions in multiple languages and countries.
Access to mentions and analytics collected prior to the start of the subscription.
Use Cases
Monitoring mentions across blogs and forums to identify and address customer concerns.
Tracking competitor keywords to observe market positioning and digital strategies.
Using white-label reports to provide brand visibility and sentiment data to clients.
Tracking press mentions in news sites and blogs to measure the reach of PR campaigns.
Best For
Integrations
Pricing
Paid plans start at $89/month (billed annually), with tiers including Starter, Pro, Expert, and Enterprise. A 7-day free trial is available.
FAQ
The Starter plan is designed for small businesses with daily updates and 5 keywords, while the Expert plan offers real time updates, 50 keywords, and white-label reports.
BrandMentions offers a 7-day free trial that provides access to the app and its main features.
Yes, users can create separate projects for each brand or client to keep data organized.
It monitors social networks like X, Facebook, Instagram, LinkedIn, TikTok, and Reddit, as well as web sources like blogs, news sites, and forums.
Source category: Marketing
Source subcategory: Social Media Management
