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BrandMentions Review: Social Listening and Brand Monitoring

BrandMentions helps marketing agencies and business owners monitor their online reputation and track competitor activity. It is designed for teams that need to identify mentions across the web and social channels.

Pricing

Paid plans start at $89/month (billed annually), with tiers including Starter, Pro, Expert, and Enterprise. A 7-day free trial is available.

At a glance

Best for
Marketing Agencies, PR Professionals, Brand Managers, Small Business Owners, Mid-Market Companies
Key use cases
Brand Reputation Management, Competitor Analysis, Agency Client Reporting, Media Monitoring
Integrations
Excel export, Google Analytics
Visit BrandMentionsBrandMentions software interface screenshot

How AI is used

BrandMentions is a social listening tool designed to track brand, product, and keyword mentions across digital sources, including X, Facebook, Instagram, LinkedIn, TikTok, Reddit, and various web forums or news sites. It uses AI to analyze the sentiment of these mentions, which helps users understand the tone of online conversations.

The software is designed for marketing agencies, PR professionals, and brand managers. It allows users to group keywords into projects, which supports those managing multiple clients or product lines.

Beyond basic tracking, the tool supports competitor monitoring and offers reporting levels, including white-label options for agencies. Buyers should confirm which plan they need based on their required update frequency, as these range from daily to real time depending on the tier.

Before choosing a plan, business owners should confirm the keyword and mention limits, as these vary between the Starter and Enterprise levels.

Key Features

  • Real-time Alerts

    Notifications sent via email when a monitored keyword or brand is mentioned online.

  • AI Sentiment Analysis

    AI-powered analysis designed to identify the tone and context of brand mentions.

  • Competitor Monitoring

    Tools to track the online activity and strategies of other brands in the same niche.

  • Boolean Search

    Search capabilities using modifiers like AND, OR, and NOT to refine mention results.

  • White-Label Reporting

    Customizable reports that allow agencies to replace vendor branding with their own logo.

  • Multilingual Support

    Capabilities to monitor and analyze mentions in multiple languages and countries.

  • Historical Data Access

    Access to mentions and analytics collected prior to the start of the subscription.

Use Cases

  • Brand Reputation Management

    Monitoring mentions across blogs and forums to identify and address customer concerns.

  • Competitor Analysis

    Tracking competitor keywords to observe market positioning and digital strategies.

  • Agency Client Reporting

    Using white-label reports to provide brand visibility and sentiment data to clients.

  • Media Monitoring

    Tracking press mentions in news sites and blogs to measure the reach of PR campaigns.

Integrations

  • Excel export
  • Google Analytics

FAQ

What is the difference between the Starter and Expert plans?

The Starter plan is designed for small businesses with daily updates and 5 keywords, while the Expert plan offers real time updates, 50 keywords, and white-label reports.

How does the free trial work?

BrandMentions offers a 7-day free trial that provides access to the app and its main features.

Can this tool be used for multiple clients?

Yes, users can create separate projects for each brand or client to keep data organized.

What sources does BrandMentions monitor?

It monitors social networks like X, Facebook, Instagram, LinkedIn, TikTok, and Reddit, as well as web sources like blogs, news sites, and forums.

Source category: Marketing

Source subcategory: Social Media Management

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