Aryel Review: AR Advertising Platform
Aryel helps marketing agencies and brands deploy augmented reality ad campaigns. It is designed for teams looking to move from static display ads toward interactive experiences.
At a glance
- Category
- Marketing
- Best for
- Marketing Agencies, Creative Agencies, Brands, Advertisers, Digital Publishers
- Pricing
- Aryel uses a CPM (Cost Per Mille) buying model. Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
- Key use cases
- Virtual Try-Ons, Interactive Product Showcases, Emotional Engagement Analysis, AI-Driven Media Planning
- Integrations
- Adform, Google Display & Video 360, The Trade Desk, Equativ, Locala
- Official website
- aryel.io
Aryel is a platform for the creation and distribution of augmented reality (AR) and 3D advertising. It supports various interactive formats, such as wearable ads and AR games, designed to maintain user attention within display ads.
The tool is intended for advertisers, creative and media agencies, and publishers. It supports self-service creation via an ad builder and a managed service through Aryel Studio for strategy and execution.
Beyond creative production, the platform includes AI-driven measurement and planning tools. These are designed to help buyers identify audience emotional responses and plan media placement based on demographic data.
Buyers should confirm how the CPM buying model fits into their budget and verify if the supported DSP integrations align with their programmatic workflow.
Key Features
Supports formats including Wearable Ads, 360 Expandable Ads, AR Advergames, and AR Quizzes.
Analyzes audience emotional responses, facial features, and product attention hotspots.
A generative AI media planning tool that supports targeting audiences based on behavior, emotions, and demographics.
A self-service tool for creating and managing AR campaigns.
Supports distribution via major ad servers and DSPs.
Use Cases
Creating wearable AR ads that allow customers to virtually try products before purchasing.
Using 3D/AR banners to allow users to interact with products directly within a display ad.
Measuring facial expressions and attention spots to analyze how users react to specific ad elements.
Developing media plans based on psychographic and demographic data to identify high-intent audiences.
Best For
Integrations
Pricing
Aryel uses a CPM (Cost Per Mille) buying model. Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
FAQ
Aryel supports high-impact 3D, AR, and VR display creatives, including wearable ads, AR games, quizzes, and 360 expandable ads.
The platform tracks metrics such as CTR and engagement rate, as well as AI-driven data on emotional responses and facial feature analysis.
Aryel offers a self-service Ad Builder for direct control, and a managed service through Aryel Studio for strategy and execution.
Aryel utilizes a CPM (Cost Per Mille) buying model.
Source category: Marketing
Source subcategory: AR Advertising
