AI TOOL PROFILE
AdvertServe: Ad Serving Solution
Pricing
Pricing starts at $299/month for the ONE Plan, which includes 2 million impressions. Additional impressions are $0.05 CPM. Video bandwidth is priced at $0.03/GB for North America and Europe, and $0.07/GB for South America, Asia, and Oceania.
At a glance
- Best for
- Marketing Agencies, Media Companies, Publishers, B2B Niche Publishers
- Key use cases
- Direct Ad Sales Management, Multi-Format Campaign Delivery, Contextual and Environmental Targeting, Programmatic Backfilling
- Integrations
- Prebid.js, Forensiq, WordPress, Joomla, Drupal
- Official website
- Visit advertserve official website
How AI is used
AdvertServe is a unified ad serving platform for delivery across web, mobile, email, and video formats. It allows publishers to manage ad zones, set pricing models such as CPM, CPC, CPA, or flat rate, and use creative formats including HTML5 banners and VPAID video ads.
The platform is designed for publishers and marketing agencies managing direct ad sales. It includes targeting tools that allow ads to be served based on geography, context, and weather conditions to help match ads to specific audiences.
AdvertServe is browser-based and does not require local software installation. For custom reporting or CRM workflows, the platform provides an API for programmatic data retrieval and manipulation.
Service stability is supported by a global CDN and monitoring, with a provided uptime guarantee of 99.995%.
Key Features
Multi-Channel Ad Serving
Supports the delivery of ads across web, mobile, email, and video channels.
Targeting Options
Includes geographic, contextual, and weather-based targeting to control where and when ads appear.
Reporting Metrics
Provides real-time reporting with 58 distinct metrics to help with campaign optimization.
IVT Filtering
Uses a collaborative blacklist to filter non-human traffic from reports to help maintain data accuracy.
Creative Format Support
Supports various formats including HTML5 banners, VAST/VPAID video, and interactive overlays.
Lazy-Loading
Delays the loading of ads until users scroll to the placement to help improve viewability rates.
Use Cases
Direct Ad Sales Management
Managing ad inventory for B2B or niche publishers selling space on a CPM, CPC, CPA, or flat rate basis.
Multi-Format Campaign Delivery
Serving a mix of standard banners, HTML5 creatives, and video ads across mobile and desktop sites.
Contextual and Environmental Targeting
Setting up campaigns that trigger based on specific page keywords or current weather conditions.
Programmatic Backfilling
Using header bidding with Prebid.js to fill unsold inventory through programmatic demand partners.
Integrations
- Prebid.js
- Forensiq
- WordPress
- Joomla
- Drupal
- Excel export
- PDF export
- JSON export
- CSV export
- XML export
FAQ
Who is AdvertServe designed for?
- It is designed for publishers, media companies, and marketing agencies, particularly B2B and niche publishers with direct sales teams.
What is the starting price for AdvertServe?
- The ONE Plan starts at $299/month and includes 2 million impressions.
Does AdvertServe support video ads?
- Yes, it supports VAST 2.0/3.0/4.0 and VPAID 2.0, making it compatible with many major HTML5 video players.
Is there a free trial available?
- Yes, AdvertServe offers a 45-day free trial with no setup fees or contracts.
Source category: Marketing
Source subcategory: Ad Server
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