AdRoll: Multi-Channel Advertising Platform
AdRoll helps brands and agencies manage multi-channel ad campaigns. It is designed for businesses looking to implement account-based marketing or cross-channel attribution.
At a glance
- Category
- Marketing
- Best for
- Marketing agencies, B2B companies, Retailers, Ecommerce brands, Direct-to-consumer brands
- Pricing
- AdRoll requires a minimum daily spend of $5 and a minimum daily budget of $10 to launch campaigns. Options include self-service pay-as-you-go and managed services packages.
- Key use cases
- B2B Account-Based Marketing, Retargeting Campaigns, Brand Awareness, Cross-channel Attribution Analysis
- Integrations
- Shopify, WooCommerce, Wix, BigCommerce, Klaviyo
- Official website
- www.adroll.com/
AdRoll is a programmatic advertising platform designed for brands and agencies across various sectors, including retail and B2B. It provides tools to create and manage campaigns across multiple channels, including display, social media, video, and connected TV.
The software supports full-funnel marketing, which may be used for brand awareness and retargeting to encourage repeat conversions. It includes a dedicated ABM product for B2B companies to target specific accounts and manage their pipeline.
Buyers can choose between self-service options for full control or managed services that include strategic and creative support. Buyers should confirm that the minimum daily spend and budget requirements align with their advertising plans.
Key Features
Supports ad placements across display, native, video, mobile, social media, connected TV, and digital out-of-home channels.
Provides an AI-driven assistant to help identify and target specific audiences.
Deduplicates traffic sources to show how different channels and campaigns contribute to conversions and revenue.
Account-based marketing tools designed to help B2B teams engage specific accounts and manage their pipeline.
Supports segmenting audiences based on website behavior, CRM contact lists, and ecommerce store data.
Identifies potential customers who share similar behaviors and interests with existing converters.
Use Cases
Using AdRoll ABM to target specific high-value accounts to support B2B pipeline generation.
Remarketing to people who have previously interacted with a brand to encourage conversion and loyalty.
Running top-of-funnel campaigns across the web and connected TV to introduce a brand to new audiences.
Using the attribution dashboard to analyze which combinations of platforms are driving revenue.
Best For
Integrations
Pricing
AdRoll requires a minimum daily spend of $5 and a minimum daily budget of $10 to launch campaigns. Options include self-service pay-as-you-go and managed services packages.
FAQ
AdRoll requires a minimum daily spend of $5 and a minimum daily budget of $10 to launch a campaign.
Yes, AdRoll offers an ABM (Account-Based Marketing) product designed to help B2B companies engage specific accounts and manage their pipeline.
The platform supports display, native, video, mobile, social media, connected TV, and digital out-of-home advertising.
Self-service provides tools and AI assistants for marketers who prefer full control, while managed services offer dedicated account management, creative development, and optimization support.
Source category: Marketing
Source subcategory: Advertising Platform
