AI TOOL PROFILE
AdRoll: Multi-Channel Advertising Platform
- Marketing
- Advertising Platform
- Marketing agencies
- B2B companies
- Retailers
- Ecommerce brands
- Direct-to-consumer brands
Pricing
AdRoll requires a minimum daily spend of $5 and a minimum daily budget of $10 to launch campaigns. Options include self-service pay-as-you-go and managed services packages.
At a glance
- Best for
- Marketing agencies, B2B companies, Retailers, Ecommerce brands, Direct-to-consumer brands
- Key use cases
- B2B Account-Based Marketing, Retargeting Campaigns, Brand Awareness, Cross-channel Attribution Analysis
- Integrations
- Shopify, WooCommerce, Wix, BigCommerce, Klaviyo
- Official website
- Visit AdRoll official website
How AI is used
AdRoll is a programmatic advertising platform designed for brands and agencies across various sectors, including retail and B2B. It provides tools to create and manage campaigns across multiple channels, including display, social media, video, and connected TV.
The software supports full-funnel marketing, which may be used for brand awareness and retargeting to encourage repeat conversions. It includes a dedicated ABM product for B2B companies to target specific accounts and manage their pipeline.
Buyers can choose between self-service options for full control or managed services that include strategic and creative support. Buyers should confirm that the minimum daily spend and budget requirements align with their advertising plans.
Key Features
Multi-channel advertising
Supports ad placements across display, native, video, mobile, social media, connected TV, and digital out-of-home channels.
AI Assistant targeting
Provides an AI-driven assistant to help identify and target specific audiences.
Cross-channel attribution
Deduplicates traffic sources to show how different channels and campaigns contribute to conversions and revenue.
AdRoll ABM
Account-based marketing tools designed to help B2B teams engage specific accounts and manage their pipeline.
Audience Segmentation
Supports segmenting audiences based on website behavior, CRM contact lists, and ecommerce store data.
AI Lookalike Targeting
Identifies potential customers who share similar behaviors and interests with existing converters.
Use Cases
B2B Account-Based Marketing
Using AdRoll ABM to target specific high-value accounts to support B2B pipeline generation.
Retargeting Campaigns
Remarketing to people who have previously interacted with a brand to encourage conversion and loyalty.
Brand Awareness
Running top-of-funnel campaigns across the web and connected TV to introduce a brand to new audiences.
Cross-channel Attribution Analysis
Using the attribution dashboard to analyze which combinations of platforms are driving revenue.
Integrations
- Shopify
- WooCommerce
- Wix
- BigCommerce
- Klaviyo
- TikTok
- Salesforce
- Hubspot
- Google Analytics
FAQ
What are the minimum requirements to start a campaign on AdRoll?
- AdRoll requires a minimum daily spend of $5 and a minimum daily budget of $10 to launch a campaign.
Does AdRoll support B2B marketing?
- Yes, AdRoll offers an ABM (Account-Based Marketing) product designed to help B2B companies engage specific accounts and manage their pipeline.
Which ad channels can be managed through AdRoll?
- The platform supports display, native, video, mobile, social media, connected TV, and digital out-of-home advertising.
What is the difference between self-service and managed services?
- Self-service provides tools and AI assistants for marketers who prefer full control, while managed services offer dedicated account management, creative development, and optimization support.
Source category: Marketing
Source subcategory: Advertising Platform
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