{"best_for":["Small and medium-sized businesses","Digital marketers","E-commerce stores","Lead-generation focused businesses"],"citation":{"dataset":"aitoolsforbusiness-agent-tool-export","directory_tool_url":"https://aitoolsforbusiness.ai/microsoft-advertising","json_profile_url":"https://aitoolsforbusiness.ai/data/tools/microsoft-advertising.json","markdown_profile_url":"https://aitoolsforbusiness.ai/data/markdown/tools-md-030.json","schema_version":"1.4.0","suggested_citation_label":"AI Tools for Business: Microsoft Advertising (https://aitoolsforbusiness.ai/microsoft-advertising)"},"features":["Search Ads: Places ads in search engine results on Bing, Yahoo, DuckDuckGo, and other network partners.","Display and Native Ads: Shows visual ads across MSN, Microsoft Edge, Outlook, and Microsoft Casual Games.","Video and Connected TV Ads: Supports video content across Microsoft properties and streaming platforms like Hulu, Roku, and Max.","Keyword Planner: A tool designed to help advertisers research relevant keywords for their campaigns.","Automated Bidding and Targeting: Includes audience targeting and automated bidding tools to help manage ad performance.","Copilot AI Companion: A generative AI assistant that supports users during the campaign creation and optimization process.","Campaign Import Tools: Supports importing campaigns from Google and Meta to facilitate platform onboarding."],"freshness_status":"fresh","name":"Microsoft Advertising","pricing_note":"Pricing is usage-based, following a pay-per-click or pay-per-thousand-views model with no minimum fee.","pricing_url":null,"primary_category":"Marketing","profile_last_verified":"2026-06-05T08:51:01.109Z","secondary_categories":[],"short_description":"Microsoft Advertising is a digital marketing platform that provides Search, Display, and Video ads across Bing, Edge, and partner networks.","slug":"microsoft-advertising","sponsorship_status":"none","url":"https://aitoolsforbusiness.ai/microsoft-advertising","use_cases":["Driving Product Sales: Using search ad campaigns to reach users actively searching for specific products or services.","Lead Generation: Deploying display and video advertising to build awareness and capture new business leads.","Retail Audience Reach: Placing ads on retail sites and search results to target in-market shoppers.","Cross-Network Brand Awareness: Running visual campaigns across Microsoft's ecosystem and partner networks."],"website_url":"https://microsoftadvertising.com/"}