{"best_for":["Performance Marketers","Marketing Agencies","CMOs","Enterprise Marketing Teams","Lead Generation Brands"],"citation":{"dataset":"aitoolsforbusiness-agent-tool-export","directory_tool_url":"https://aitoolsforbusiness.ai/easyinsights","json_profile_url":"https://aitoolsforbusiness.ai/data/tools/easyinsights.json","markdown_profile_url":"https://aitoolsforbusiness.ai/data/markdown/tools-md-017.json","schema_version":"1.4.0","suggested_citation_label":"AI Tools for Business: easyinsights (https://aitoolsforbusiness.ai/easyinsights)"},"features":["Server-to-Server CAPI Integration: Supports sending conversion events directly from the server to ad platforms to help bypass cookie limitations.","Attribution Modeling: Supports various models, including first-click and last-non-direct attribution, to help identify channels driving sales.","Data Enrichment: Adds first-party data attributes to conversion events, which is designed to help improve ad platform match rates.","Audience Suppression: Helps users exclude specific audience segments from ad campaigns to avoid impressions on irrelevant users.","Product Feed Enhancement: Supports auto-tagging and optimizing product feeds for shopping channels.","Real-time Alerts: Provides monitoring and alerts for broken conversion tags to help maintain data flow."],"freshness_status":"fresh","name":"easyinsights","pricing_note":"Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.","pricing_url":null,"primary_category":"Marketing","profile_last_verified":"2026-06-07T17:20:01.223Z","secondary_categories":[],"short_description":"EasyInsights is a first-party data activation platform that connects marketing ads, CRM, and pipeline data to support attribution and audience targeting.","slug":"easyinsights","sponsorship_status":"none","url":"https://aitoolsforbusiness.ai/easyinsights","use_cases":["Lead Qualification Scoring: Using CRM and behavior data to help identify high-intent leads.","Customer Journey Tracking: Mapping touchpoints from the first ad impression through to revenue.","Lookalike Audience Creation: Using first-party data as a seed to find similar customers on ad platforms.","Lower-Funnel Metric Optimization: Feeding data on returns (RTO) or cancellations back to ad algorithms to support revenue-based optimization."],"website_url":"https://easyinsights.ai/"}