{"best_for":["Marketing Agencies","UX Research Teams","Product Teams","Advertising Brand Managers"],"citation":{"dataset":"aitoolsforbusiness-agent-tool-export","directory_tool_url":"https://aitoolsforbusiness.ai/brainsight","json_profile_url":"https://aitoolsforbusiness.ai/data/tools/brainsight.json","markdown_profile_url":"https://aitoolsforbusiness.ai/data/markdown/tools-md-008.json","schema_version":"1.4.0","suggested_citation_label":"AI Tools for Business: brainsight (https://aitoolsforbusiness.ai/brainsight)"},"features":["Predictive Heatmaps: Generates visual maps showing high and low focus areas to identify where attention concentrates.","Gazeplots and Peekthroughs: Maps the predicted natural viewing order and identifies what is seen instantly versus what is missed.","Attention and Clarity Scores: Provides benchmarked metrics to assess the likelihood of an ad being noticed and its visual comprehensibility.","AI Audits: Automated analysis that provides optimization recommendations and insights on visual hierarchy.","Brand Tracking for Video: Uses object and text recognition to track how brand assets and logos capture attention in video content.","Scrolling UX Heatmaps: Supports the analysis of landing pages to validate information flow and conversion funnels."],"freshness_status":"fresh","name":"brainsight","pricing_note":"Paid plans start at €229/month (Team), with Business+ at €449/month and Agency at €899/month. A 14-day free trial is available.","pricing_url":"https://brainsight.app/pricing","primary_category":"Data & Analytics","profile_last_verified":"2026-06-05T08:35:01.200Z","secondary_categories":[],"short_description":"Brainsight uses AI eye tracking to predict how people view images, videos, and landing pages via heatmaps and attention scores.","slug":"brainsight","sponsorship_status":"none","url":"https://aitoolsforbusiness.ai/brainsight","use_cases":["Ad Creative Pre-testing: Analyzing display, social, and DOOH ads before launch to check if brand cues and CTAs are noticed.","UX Design Validation: Using gazeplots and scrolling heatmaps to verify if the visual hierarchy guides users toward conversion elements.","Video Content Optimization: Applying brand tracking to videos to see if key messages and logos are anchored.","A/B Variant Testing: Comparing different design versions using predictive data to form hypotheses for conversion rate optimization."],"website_url":"https://brainsight.app/"}